Darrah Catherman

Overview

Darrah Catherman serves as Vice President of Business Development at Group 8A[1]. Catherman brings over 15 years of experience driving net-new revenue for creative, digital marketing, and media agencies[2], with demonstrated expertise in selling strategy, creative, customer acquisition, digital experience, e-commerce, analytics, and performance marketing solutions to Fortune 500 brands[2]. Catherman manages the full sales cycle from prospecting and discovery through solution development, pitch leadership, negotiation, and close, with a track record of building pipeline from the ground up and closing eight-figure engagements[2]. Prior to this role, Catherman held positions including Senior Vice President of Business Development at Omnicom[4], Senior Vice President of Business Development at MARC USA from 2015 to 2018[5], and VP of Business Development at Brunner from 2012 to 2015[6]. Catherman holds a BA in English from Tulane University[8].

Career history

1. Vice President of Business DevelopmentJun 2026 to presentGroup 8A
2. Senior Vice President, Business Development2018 to presentOmnicom
3. Senior Vice President, Business Development2015 to 2018MARC USA
4. BVP, Business Development2012 to 2015Brunner
5. Business Development-Contract Position2008 to 2011Mindshare

Education

1. BA, EnglishTulane University
2. WCBA, English LiteratureWofford College
3. AHAshley Hall School