Overview
Dana Settle is Co-Founder and Managing Partner at Greycroft[1][3], a position held since March 2006[4]. Settle holds an MBA from Harvard Business School[12] and a BA in International Studies from the University of Washington[13]. Beyond the founding role at Greycroft, Settle serves as Board Director at Stability AI[10] and Rembrand[11], and holds investor positions at Hark[5], Lead[7], OpenEvidence[8], and goop Kitchen[9], as well as a Board Member role at AMI - Advanced Machine Intelligence[6].
Career history
- Co-Founder and Managing PartnerMar 2006 to PresentGreycroft
- InvestorMay 2026 to PresentHark
- Board MemberMar 2026 to PresentAMI - Advanced Machine Intelligence
- InvestorAug 2025 to PresentLead
- InvestorJul 2025 to PresentOpenEvidence
- InvestorAug 2024 to Presentgoop Kitchen
- Board DirectorJun 2024 to PresentStability AI
- Board DirectorDec 2022 to PresentRembrand
Education
MBAAug 2001 - Jun 2003Harvard Business School
BA, International Studies1990 - 1994University of Washington
Insights & ideas
Dana Settle's public conversations center on the mechanics and culture of venture investing rather than a single thesis. In one discussion she addresses how she manages her relationship to email, a detail that points to her interest in the operational habits and workflow of a busy investor [1]. That same conversation also covers her views on tracker funds and on acquirers, suggesting she thinks about both the structural tools investors use to follow deals and the eventual paths portfolio companies take to exit [1].
She is also positioned as a close observer of the Los Angeles technology ecosystem, discussing with Spencer Rascoff the booming L.A. tech scene and how her firm Greycroft fits into and invests across that regional market [2]. Together, these conversations show a recurring focus on the practical tools of investing and the growth of tech hubs outside traditional centers [1][2].
Media & appearances
- Office Hours Podcast: Greycroft's Dana Settle on LA's Booming Tech SceneOn this episode of Office Hours, co-founder of Zillow and dot.LA Spencer Rascoff talks to Settle about the booming L.A. tech scene and her investment firm Greycroft.
Office Hours (dot.LA)
- Dana Settle - GreycroftDana is a Founding Partner at Greycroft and heads the west coast office. She invests in seed, series A and out of the Greycroft growth fund. We talk to her about tracker funds, acquirers, her relationship to email and other interesting things.
LA Venture (Tenoneten)
- Greycroft's Dana Settle on the VC firm's approach to tech, AI
Yahoo Finance Video
- The Full RatchetSpotify404. Co-Founding Greycroft with Alan Patricof & Dana Settle
- Venture UnlockedSpotifyDana Settle on starting and building Greycroft, maintaining culture and speed with scale, and thoughts on VC going forward
- Diversity RidersSpotify2: Dana Settle, Founding Partner, Greycroft
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