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Craig Schinn

Co-Founder at Actable

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Overview

Craig Schinn is a Co-Founder at Actable [1], a position held since October 2019 [3]. Schinn is also Co-Founder at Predictable, a role undertaken from April 2023 to present [4]. Schinn brings over 20 years of experience as a marketing leader across ecommerce, digital marketing, paid search, email marketing, display, social media, analytics, content marketing, media buying, user experience, customer segmentation, personalization, and customer data platforms, with background spanning consulting, agency, technology, and client-side work [2]. Prior roles include VP of Strategic Services at Lytics [5], Senior Director of Solutions Consulting at Lytics [6], Senior Director of E-commerce & Online Marketing at The Clymb [7], VP of Reporting & Analytics at Accordant Media [8], and positions at Razorfish [9][10]. Schinn holds an MBA in Marketing & Management from Columbia Business School [11] and a BBA in Marketing from Hofstra University [12].

Profile introduction
Source excerptLinkedIn [2]

Marketing leader with over 20 years experience in ecommerce, digital marketing, paid search, email marketing, display, social media, analytics, content marketing, media buying, user experience, customer segmentation, personalization, and customer data platform (CDP). Experience ranging from consulting, agency, tech and client.

Career history

  1. Co-FounderOct 2019 to presentActable
  2. Co-FounderApr 2023 to presentPredictable
  3. VP, Strategic ServicesJun 2017 to Oct 2019Lytics
  4. Senior Director, Solutions ConsultingOct 2015 to May 2017Lytics
  5. Senior Director, E-commerce & Online MarketingJan 2013 to Jul 2015The Clymb
  6. VP, Reporting & AnalyticsMar 2011 to Jan 2013Accordant Media
  7. Vice President, Customer Insight GroupJan 2010 to Feb 2011Razorfish
  8. Principal ConsultantMar 2008 to Dec 2009Razorfish

Education

  1. MBA, Marketing & Management2009 - 2010Columbia Business School
  2. BBA, Marketing1996 - 2000Hofstra University

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