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Colin Balfe

CEO | Chief Content Officer at Love What Matters

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Overview

Colin Balfe serves as CEO and Chief Content Officer at Love What Matters[1], a position held since November 2015[3]. Balfe is a founder and creative marketing executive with over a decade of experience in storytelling, brand growth, and audience engagement[2]. Prior to founding Love What Matters, Balfe worked as Director of Content Marketing at Mercury Radio Arts, Inc. from May 2010 to September 2015[4], and held positions as Contributing Writer at the same organization[5][6]. Balfe also served as Editorial & Marketing Manager at TheBlaze from November 2011 to May 2013[7]. Earlier career experience includes Partnership Development Manager at the USO of Metropolitan New York[8], New Business Development at Lois Paul & Partners[9], and Marketing Representative at Atlas Hosting[10]. Balfe holds a Bachelor of Arts in English from the University of Connecticut[11].

Profile introduction
Source excerptLinkedIn [2]

I'm a founder and creative marketing executive with over a decade of experience leading storytelling, brand growth, and audience engagement at scale. As founder of Love What Matters, I organically built a global platform with 10M+ followers and 4B+ impressions by publishing emotionally resonant, empathy first stories that connect people to purpose. Our content has reached millions daily, influenced pop culture (including an Extra Gum campaign with 100M+ video views), and secured brand partnerships with Kroger, Dunkin’, American Greetings, and more. I’ve led strategic content campaigns, publi…

Career history

  1. CEO | Chief Content OfficerNov 2015 to presentLove What Matters
  2. Director, Content MarketingMay 2010 to Sep 2015Mercury Radio Arts, Inc.
  3. Contributing WriterOct 2005 to 2011Mercury Radio Arts, Inc.
  4. Contributing Writer to Broke: The Plan to Restore our Trust, Truth and Treasure.May 2010 to Sep 2010Mercury Radio Arts, Inc.
  5. Editorial & Marketing ManagerNov 2011 to May 2013TheBlaze
  6. Partnership Development ManagerOct 2006 to Jun 2010USO of Metropolitan New York
  7. New Business Development2005 to 2006Lois Paul & Partners
  8. Marketing RepresentativeMay 2002 to May 2004Atlas Hosting

Education

  1. Bachelor of Arts in EnglishUniversity of Connecticut

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