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Christine Shoaf

Chief Global Client Officer at Momentum Worldwide

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Overview

Christine Shoaf serves as Chief Global Client Officer at Momentum Worldwide [1][3]. Shoaf is an integrated marketing executive with specialties including advertising, sponsorship, business plans, delivery, direct marketing, email, executive management, financial services, internet marketing, leadership, media buying, new business development, program development, relationship marketing, research, brand strategy, web site production, social marketing, mobile marketing, and innovation [2]. Shoaf's career includes roles as EVP, Global Account Director at Momentum Worldwide from 2013 to 2023 [4], Managing Director at Big Fuel Communications LLC [5], Senior Partner and Executive Marketing Director at Ogilvy & Mather [6], SVP of Interactive at The Martin Agency [7], and positions at Answerthink, Jupiter Communications, and Think New Ideas [8][9][10]. Shoaf holds a Bachelor of Science in Marketing and Communications from SUNY Fashion Institute of Technology [11].

Profile introduction
Source excerptLinkedIn [2]

Integrated marketing executive, thoughtful strategist, curious mind, and technology enthusiast. Specialties: advertising, sponsorship, business plans, delivery, direct marketing, email, executive management, financial, internet marketing, leadership, media buying, new business development, program development, relationship marketing, research, brand strategy, web site production, social marketing, mobile marketing, innovation

Career history

  1. Chief Global Client OfficerJul 2023 to presentMomentum Worldwide
  2. EVP, Global Account DirectorFeb 2013 to Sep 2023Momentum Worldwide
  3. Managing DirectorSep 2011 to Jan 2013Big Fuel Communications LLC
  4. Senior Partner, Executive Marketing DirectorNov 2005 to Sep 2011Ogilvy & Mather
  5. SVP, InteractiveApr 2001 to Nov 2005The Martin Agency
  6. VP, Account Director, Integrated MarketingJun 2000 to Apr 2001Answerthink
  7. VP, Interactive ServicesSep 1999 to Jun 2000Jupiter Communications
  8. VP, Director of Production and Creative ServicesJun 1997 to Sep 1999Think New Ideas

Education

  1. Bachelor of Science (B.S.), Marketing & Communications1986 - 1991SUNY: Fashion Institute of Technology

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