Overview
Chris Taylor serves as Chief Growth Officer at Left Lane Capital as of July 2023[3]. Taylor is described as an innovative and highly analytical senior digital marketer and marketing strategist with expertise in prospect acquisition and customer engagement across web, mobile, email and other channels[2]. Taylor brings sixteen years of total experience driving data-driven business strategies and results, including seven years at a leading online financial brand[2]. Prior to the current role, Taylor held the position of Chief Marketing Officer at SmartAsset from April 2019 to June 2023[4], and previously served as Chief Marketing Officer at Automattic from March 2016 to April 2019[5]. Taylor's earlier career included senior marketing roles at 1800flowers.com and E*TRADE Financial, spanning positions from Senior Manager to Vice President between 2006 and 2016[6][7][8][9][10]. Taylor holds a Bachelor of Science degree in Economics from Duke University[11].
Profile introduction
Innovative, highly analytical senior digital marketer and marketing strategist. Expertise in prospect acquisition and customer engagement through web, mobile, email and other channels. Seven years progressive experience at a leading online financial brand; sixteen years total experience driving data-driven business strategies and results.
Career history
- Chief Growth OfficerJul 2023 to presentLeft Lane Capital
- CMOApr 2019 to Jun 2023SmartAsset
- CMOMar 2016 to Apr 2019Automattic
- SVP MarketingOct 2014 to Feb 20161800flowers.com
- VP, Online MarketingOct 2013 to Sep 20141800flowers.com
- VP, MarketingApr 2009 to Sep 2013E*TRADE Financial
- Director, Marketing AnalyticsJun 2007 to Mar 2009E*TRADE Financial
- Sr. Manager, Website & Campaign AnalyticsApr 2006 to May 2007E*TRADE Financial
Education
Bachelor of Science (B.S.), EconomicsDuke University
- Indian Hills High School
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