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Chris Penn

Chief Executive Officer at Ace Hotel / Atelier Ace

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Overview

Chris Penn serves as Chief Executive Officer of Ace Hotel and Atelier Ace as of January 2025[1][3], bringing a 25-year career in founding and operating lifestyle hospitality enterprises[2]. Penn previously held the position of Managing Director at Ace Hotel London from January 2013 to September 2016, during which time the property opened and achieved financial success[2][9]. Prior roles include General Manager at Flemings Hotel Mayfair from May 2011 to January 2013[10]. Penn founded multiple hospitality ventures, including Steel Hotels and Performance Hotels from September 2016 to August 2022[6][7], Birch from December 2018 to March 2022[8], and Do^2 from June 2022 to January 2025[5]. Penn currently serves as an Advisor to JONA as of January 2023[4]. Penn completed an Accelerated Talent Development Programme at Cranfield School of Management in 2011[11].

Profile introduction
Source excerptLinkedIn [2]

Chris Penn is the Chief Executive Officer of Ace Hotel, overseeing all facets of the business and responsible for driving growth and commercial success. He was appointed in January 2025, following a 25 year career in founding, developing and operating lifestyle hospitality enterprises. London-based Penn was Managing Director of Ace Hotel London in 2013 when it opened, and successfully drove financial success for the asset while helping usher in a wave of business and cultural transformation in the Shoreditch neighbourhood. He founded the UK-based lifestyle brand Birch in 2020 (The Times and Su…

Career history

  1. Chief Executive OfficerJan 2025 to presentAce Hotel / Atelier Ace
  2. AdvisorJan 2023 to presentJona
  3. FounderJun 2022 to Jan 2025Do^2
  4. FounderSep 2016 to Aug 2022Steel Hotels
  5. FounderSep 2016 to Aug 2022Performance Hotels
  6. FounderDec 2018 to Mar 2022Birch
  7. Managing DirectorJan 2013 to Sep 2016Ace Hotel London
  8. General ManagerMay 2011 to Jan 2013Flemings Hotel Mayfair

Education

  1. Accelerated Talent Development Programme at Cranfield School of Management2011 - 2011
  2. A Level and GCSE at Aylesbury Grammar School1991 - 1997

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