Cheryl Liu

Founder, CEO at Raspberry AI

Insights & ideas

Cheryl Liu argues that founders should retire the popular narrative of extreme "highs and lows," since most setbacks are minor, temporary obstacles rather than existential threats, comparing a bad decision to missing a train when another is coming in five minutes [1]. She contends that the most underrated skill for founders is the ability to operate at the lowest level of detail, staying deeply "in the weeds" even while being expected to project a visionary, high-level view of changing the world [1]. Reflecting on her own experience building her company, she highlights that what surprised her most was the sheer level of consistency and discipline required, the need to show up and execute every single day regardless of personal circumstances, whether sick, down, or facing unexpected challenges [1].

Experience

1. 
   Founder, CEO

   Raspberry AINov 2022 to Present
2. New Verticals

   DoorDash2020 to 2022
3. Senior Technical Product Manager - Machine Learning EC2 Instances

   Amazon2019 to 2019
4. Head of Business Operations

   Catawiki2017 to 2018
5. Country Manager - New Markets / Rest of World Region

   Catawiki2016 to 2017
6. Private Equity Analyst

   KKR & Co. Inc.2014 to 2016
7. Co-Founder (NYC)

   Moneythink2011 to 2014
8. Investment Banking Summer Analyst

   J.P. MorganJun 2013 to Aug 2013

Education

• Stanford University Graduate School of Business · MBA
• Columbia University · Bachelor of Arts (B.A.), Applied Statistics

Media & appearances

• Building the Future of Fashion: Raspberry AI CEO Cheryl Liu ...Jun 18, 2025

  Cheryl Liu discusses startup leadership challenges, noting that founders must retire the narrative of extreme 'highs and lows' since most setbacks are temporary obstacles. She emphasizes that the most underrated skill for founders is operating at the lowest level of detail while maintaining a visionary perspective. Liu reflects that the most surprising aspect of building her company has been the level of daily consistency and discipline required to show up and execute regardless of circumstances.

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