Overview
Chad Waetzig serves as Chief Marketing Officer at Crunch Fitness[1][3]. Waetzig is a marketing leader with experience in branded consumer products and services, with specialties including leadership, business strategy, consumer goods marketing, lifestyle marketing, experiential programs and financial analysis[2]. Prior to the current role, Waetzig held the position of EVP of Marketing and Branding at Crunch Fitness from October 2016 to February 2023[4]. Waetzig's career has included roles as Chief Marketing Officer at Elizabeth Arden Red Door Spas[5], Executive Marketing Advisor for Blink Fitness at Equinox Fitness[6], and VP of Global Marketing Strategy & Planning at Walt Disney Parks and Resorts[9]. Waetzig earned a BS in Business Administration from The University of Kansas between 1987 and 1991[11].
Profile introduction
Marketing leader with experience in branded consumer products and services. An innovative strategist proficient in positioning, lifestyle branding, new initiative development, marketing communications and team building. Diverse skills include classical packaged goods expertise, experiential marketing and financial management capabilities. Specialties: Leadership, business strategy, consumer goods marketing, lifestyle marketing, experiential programs and financial analysis
Career history
- Chief Marketing OfficerFeb 2023 to presentCrunch Fitness
- EVP of Marketing and BrandingOct 2016 to Feb 2023Crunch Fitness
- Chief Marketing OfficerMar 2015 to Aug 2016Elizabeth Arden Red Door Spas
- Executive Marketing Advisor, Blink FitnessJan 2014 to Mar 2015Equinox Fitness
- Executive Vice President, Marketing and SalesApr 2011 to Jul 2013Wieland Designs, Inc.
- Principal2009 to 2011Waetzig Brand Consulting
- VP of Global Marketing Strategy & PlanningSep 2008 to Apr 2009Walt Disney Parks and Resorts
- VP, Global MarketingJul 2007 to Sep 2008Disneyland Resort
Education
BS, Business Administration1987 - 1991The University of Kansas
- Parkway Central1984 - 1987
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