Cesar Herrera

Overview

Cesar Herrera is Co-Founder and Chief Executive Officer at Yuvo, a position held since April 2021[1][3]. Herrera brings experience across healthcare, consumer, and technology sectors, with background in business development, marketing, management consulting, client services, operations leadership, and finance[2]. Prior to founding Yuvo, Herrera served as Chief Solutions Officer at Healthify from December 2019 to August 2021[4], and held the position of VP of Client & Advisory Services at the same company from February 2018 to November 2019[5]. Earlier roles included Head of Existing Business at Zocdoc from July 2015 to February 2018[6] and Marketing and Competitive Strategy work at Horizon Blue Cross Blue Shield of New Jersey from September 2013 to July 2015[7]. Herrera holds an MBA in Business Administration from NYU Stern School of Business[11], an MPH in Health Policy and Management from Johns Hopkins Bloomberg School of Public Health[12], and a BA in Ethnic Studies from the University of Michigan[13].

Career history

1. Co-Founder & Chief Executive OfficerApr 2021 to presentYuvo
2. HChief Solutions OfficerDec 2019 to Aug 2021Healthify
3. HVP of Client & Advisory ServicesFeb 2018 to Nov 2019Healthify
4. Head of Existing BusinessJul 2015 to Feb 2018Zocdoc
5. HBMarketing and Competitive StrategySep 2013 to Jul 2015Horizon Blue Cross Blue Shield of New Jersey
6. B&Management ConsultantAug 2011 to Sep 2013Booz & Company
7. GBProgram Development, US HIV InitiativesSep 2010 to Jul 2011Global Business Coalition on HIV/AIDS, Tuberculosis, and Malaria
8. WHIndependent Consultant2010 to 2011Wallcott Holdings

Education

1. MBA, Business Administration2009 - 2011NYU Stern School of Business
2. JHMPH, Health Policy and Management2003 - 2005Johns Hopkins Bloomberg School of Public Health
3. BA, Ethnic Studies1999 - 2003University of Michigan