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Cassidy Shield

Chief Marketing Officer at RapidSOS

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Overview

Cassidy Shield serves as Chief Marketing Officer at RapidSOS[1][3]. Shield holds a BS in Industrial Engineering from the University of Iowa[12] and earned an MBA and Master of Engineering Management from Northwestern University's Kellogg School of Management[11]. Shield's career has included roles as Vice President Marketing at Narrative Science from November 2018 to March 2022[8][7], Vice President Marketing at Gogo in 2017 to 2018[9], and Vice President Marketing at NetCracker from 2015 to 2016[10]. Prior to the RapidSOS appointment, Shield served as Chief Revenue Officer at Refine Labs from September 2023 to September 2023, having previously held the position of Chief Growth Officer there from March to November 2022[5][6]. Shield also operates as an Advisor through Cassidy Shield Consulting[4].

Profile introduction
Source excerptLinkedIn [2]

What I’ve learned over the last 20+ years is consistent - great people who are open-minded to new approaches and new technologies can go beyond what they thought imaginable with the right leadership and execution. Passionate about driving change, I started my career streamlining industrial operations with software and lean operating principles. That work opened the door to leading diverse development teams who built software that enhanced digital experiences. Software leadership created opportunities to lead global marketing for large software and services businesses. What I enjoy most abo…

Career history

  1. Chief Marketing OfficerOct 2023 to presentRapidSOS
  2. AdvisorSep 2023 to presentCassidy Shield Consulting
  3. Chief Revenue OfficerNov 2022 to Sep 2023Refine Labs
  4. Chief Growth OfficerMar 2022 to Nov 2022Refine Labs
  5. Senior Vice President Marketing and SalesJul 2021 to Mar 2022Narrative Science
  6. Vice President MarketingNov 2018 to Jul 2021Narrative Science
  7. Vice President Marketing2017 to 2018Gogo
  8. Vice President Marketing2015 to 2016NetCracker
  9. Chief Growth Officerrefine.

Education

  1. Master of Business Administration (MBA), Master of Engineering Management (MEM)2000 - 2002Northwestern University, Kellogg School of Management
  2. BS, Industrial Engineering1990 - 1994University of Iowa

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