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Bryce Ferguson

Bryce Ferguson is co-founder and CEO of Turnkey[1], a New York-based cryptocurrency wallet infrastructure company[2]. Turnkey provides key management infrastructure through APIs and open-source SDKs[3] and has received backing from investors including Sequoia, Lightspeed Faction, and Galaxy[3]. The company was founded by creators of Coinbase Custody[3] and serves customers including Moonshot, Polymarket, Bridge, Alchemy, Phantom, and Dynamic[3].

Ferguson's professional background includes roles at Coinbase in product from 2018 to 2021[7], Trade Republic in crypto from 2021 to 2022[6], and Sequoia Capital as a Scout from 2021 to 2024[5]. Earlier in his career, he worked as a Strategy professional at Stitch Fix from 2017 to 2018[8] and as a Senior Associate Consultant at Bain & Company from 2014 to 2017[9]. He holds a BS in Industrial Engineering from Georgia Institute of Technology[10] and completed an exchange at INSA Lyon[11].

Founded

Insights & ideas

Bryce Ferguson argues that crypto infrastructure has historically been too tightly bundled with narrow use cases, and that developers need a layer below that: flexible, API based primitives that are scalable and can evolve as the industry changes [2]. He frames his founding of Turnkey around the observation that as more developers enter crypto, they want to actively manage private keys to build products on chain rather than accept web2 style omnibus custody experiences, and that existing custody solutions, including ones he helped build at Coinbase, were too slow to adapt [1]. He is notably concerned about risks from automation, saying that having all his money managed by an AI agent is scary because it could hallucinate and misdirect funds, which is why Turnkey invests heavily in a policy engine that limits what a given API key can do [2]. He also distinguishes crypto native funds, which lean into hype cycles and open doors to early stage crypto companies, from non-crypto native funds, which push toward long term business thinking and traditional players entering crypto [2]. On the industry itself, he believes crypto is past its early niche phase and now at a decisive, do or die moment with real mass market traction [1].

Experience

  1. Co-Founder & CEO
    Turnkey2022 to Present
  2. Scout
    Sequoia Capital2021 to 2024
  3. Crypto
    Trade Republic2021 to 2022
  4. Product
    Coinbase2018 to 2021
  5. Strategy
    Stitch Fix2017 to 2018
  6. Senior Associate Consultant
    Bain & Company2014 to 2017

Education

Media & appearances

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