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Brent Holloway

Limited Partner, Stage 2 Capital Catalyst at Stage 2 Capital

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Overview

Brent Holloway holds the position of Limited Partner, Stage 2 Capital Catalyst at Stage 2 Capital[1]. Holloway has spent over 20 years in sales leadership roles[2], including service as VP Global Corporate Sales at Talend from 2015 to 2021[8], Vice President of Commercial Sales at Harness from 2021 to 2023[7], and Fractional Sales Leader at UpdateAI from 2024 to 2025[6]. Holloway currently serves as Founder of both SaaS Sales Advisors and Mastiff Software[3][4]. Holloway holds an MBA from Santa Clara University and a Bachelor's degree in Biology and Biochemistry from UC Santa Barbara[11][12].

Profile introduction
Source excerptLinkedIn [2]

If you're pushing your sales team harder but not seeing proportional revenue growth, the problem isn't effort, it's often visibility into the right KPIs. I've spent 20+ years transforming sales organizations—scaling teams from 5 to 50+ reps at private and public companies, growing ARR from $2M to $70M, and leading commercial sales orgs through IPO and acquisition. My breakthrough came when I realized that sustainable revenue growth isn't about working harder—it's about revealing which activities and account types actually drive efficient sales productivity. We've found that most sales team…

Career history

  1. FounderJul 2025 to presentMastiff Software
  2. FounderJan 2024 to presentSaaS Sales Advisors
  3. Limited Partner, Stage 2 Capital CatalystMar 2022 to presentStage 2 Capital
  4. Fractional Sales Leader (UpdateAI was acquired by Gainsight in July 2025)May 2024 to Jul 2025UpdateAI
  5. Vice President of Commercial SalesDec 2021 to Oct 2023Harness
  6. VP Global Corporate SalesJan 2015 to Dec 2021Talend
  7. Sr. Manager, Global Inside SalesDec 2011 to Jan 2015Hewlett Packard Enterprise
  8. Director, Inside SalesJun 2007 to Nov 2011Verint Systems, Inc.

Education

  1. MBA2001 - 2005Santa Clara University
  2. Bachelors, Biology / Biochemistry1992 - 1996UC Santa Barbara

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