Overview
Brenda South serves as Vice President Communications at Uptime Institute, a position South has held since January 2016[1][3]. South's professional approach emphasizes translating complex technologies and situations into narratives centered on people and problem-solving, combining public relations and corporate communications across traditional and digital media platforms[2]. Prior to joining Uptime Institute, South worked as Executive Vice President at Weber Shandwick from March 2000 through December 2015[4]. South holds a Bachelor of Arts degree in Advertising from San José State University[5].
Profile introduction
➤ MANAGE BRANDS, IMAGE, & REPUTATION THROUGH STORYTELLING: As a marketing and communications leader, I strategically position companies, executives, and products by translating even the most difficult situations or technologies into compelling stories of interesting people solving interesting problems for the company and its customers. My expertise combines public relations and corporate communications that leverage existing and emerging media, social media, internet, and community relations platforms. ➤ RESEARCH: After analyzing the industry, product mix, and the results of corporate intervi…
Career history
- Vice President CommunicationsJan 2016 to presentUptime Institute
- Executive Vice PresidentMar 2000 to Dec 2015Weber Shandwick
Education
Bachelor of Arts (BA) in AdvertisingSan José State University
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