Overview
Brandon Kaplan serves as COO at McCann New York as of October 2024.[1][3] Kaplan brings 18+ years of experience in building high-performing teams and organizations, with oversight of organizational design, workforce planning, enterprise tool implementation, and P&L management.[2] Kaplan leads the agency's approach to AI, building capabilities designed to drive efficiency and unlock new client value.[2] Prior to McCann New York, Kaplan held positions at R/GA as SVP Head of Operations, US and in executive director roles focused on business operations.[4][5][6] Earlier experience includes Head of Brand Operations at Oscar Health,[7] Co-Founder of Chapter SF,[9] and Director of Interactive Production at Wieden + Kennedy.[10] Kaplan holds a Master's degree in Executive Management from Baruch College[11] and a Bachelor's degree in Electronic Media, Arts & Communication from Rensselaer Polytechnic Institute.[12]
Profile introduction
As COO of McCann New York, I bring 18+ years of experience building high-performing teams and organizations that connect creative excellence with operational discipline and financial performance. I oversee organizational design, workforce planning, enterprise tool implementation, and P&L management aligning financial targets with business strategy to deliver sustainable growth and profitability. I lead the agency’s approach to AI, building capabilities that drive efficiency, unlock new client value, elevate creativity and future-proof operations. With deep expertise in global operations and t…
Career history
- COOOct 2024 to presentMcCANN New York
- SVP, Head of Operations, USAug 2023 to Oct 2024R/GA
- SVP, Executive Director, Business OperationsApr 2022 to Aug 2023R/GA
- VP, Executive Director, Business OperationsJan 2020 to May 2022R/GA
- Head of Brand OperationsApr 2018 to Jul 2019Oscar Health
- ConsultantJan 2018 to Mar 2018Selfhelp Community Services
- Co-FounderOct 2014 to Jan 2018Chapter SF
- Director of Interactive ProductionOct 2012 to Sep 2014Wieden + Kennedy
Education
- BCMasters, Executive ManagementBaruch College
Bachelors, Electronic Media, Arts & CommunicationRensselaer Polytechnic Institute
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