Overview
Brad S. is the founder of Confidential Global, a position held since June 2003[5]. S. holds a Bachelor of Arts in Philosophy from the University of Guelph (1993–1997)[12] and a Master of Arts in Social Philosophy from the University of Calgary (1999–2002)[11]. S. has worked across multiple sectors including media, SaaS, PaaS, wine and spirits, cannabis, and public affairs[2]. Current roles include founder and CEO of Sqratch Inc. as of October 2025[3] and head of commercialization at Vortex Cannabis since December 2021[4]. Previous positions include co-founder of molecule (2018–2021)[6], head of platform at Guides.co (2016–2018)[9], and contributor/columnist at MediaPost (2009–2019)[8]. S. emphasizes Simon Sinek's "Start With Why" philosophy in brand design and relationship-building[2].
Profile introduction
I'm a big believer in Simon Sinek's "Start With Why", both in terms of brand design, but also in how I approach relationships and communication in general. People do not buy products or create new relationships based on long lists of features. They purchase based on how a product, brand or person makes them feel. This philosophy has allowed me to confidently, joyfully and gracefully forge meaningful relationships, while also opening doors of opportunity for my companies, clients and colleagues. I have worked in multiple sectors (media, SaaS, PaaS, wine and spirits, cannabis, public affairs,…
Career history
- Founder, CEOOct 2025 to presentSqratch Inc.
- Head of CommercializationDec 2021 to presentVortex Cannabis
- FounderJun 2003 to presentConfidential Global
- Co-FounderSep 2018 to Oct 2021molecule
- National Sales DirectorApr 2021 to Jul 2021Zenabis Global Inc.
- Contributor/ColumnistJun 2009 to May 2019MediaPost
- Head of PlatformOct 2016 to Sep 2018Guides.co
- International Public Affairs Product Defence ProjectJan 2012 to Jan 2013TACTIX Government Relations and Public Affairs
Education
- Master of Arts, Social Philosophy1999 - 2002University of Calgary
Bachelor of Arts, Philosophy1993 - 1997University of Guelph
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