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Brad Rosenfeld

Chief Marketing Officer & Chief Strategy Officer at Biz2X

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Overview

Brad Rosenfeld serves as Chief Marketing Officer and Chief Strategy Officer at Biz2X[1][3] and Biz2Credit[4]. Rosenfeld has spent over 20 years leading marketing for SaaS, FinTech, and enterprise technology organizations, building high-performance teams and aligning marketing strategy with boardroom priorities[2]. Prior roles include Chief Marketing Officer at Prove from April 2021 to January 2025[9] and Chief Marketing Officer at Allvue Systems from January to October 2025[8]. Rosenfeld holds a Master of Business Administration from Columbia Business School[11] and a Bachelor of Science in Marketing from W. P. Carey School of Business at Arizona State University[13]. Rosenfeld also holds a Certificate in Diversity and Inclusion for Organizational Excellence from Stanford University Graduate School of Business[12] and serves as a member of the Wall Street Journal CMO Council[5], the Forbes Business Council[6], and the Fast Company Executive Board[7].

Profile introduction
Source excerptLinkedIn [2]

I’ve built my career on transforming marketing into a true growth engine, driving measurable revenue impact, reshaping brands, and positioning companies as global leaders. Over the past 20+ years, I’ve led marketing for SaaS, FinTech, and enterprise technology organizations, building high-performance teams and aligning marketing strategy directly with boardroom priorities. What drives me is the challenge of taking something underperforming and unlocking its full potential. Whether repositioning a company as an AI-first disruptor, scaling into new global markets, embedding AI across the GTM st…

Career history

  1. Chief Marketing Officer & Chief Strategy OfficerOct 2025 to presentBiz2X
  2. Chief Marketing Officer & Chief Strategy OfficerOct 2025 to presentBiz2Credit
  3. Member, The Wall Street Journal CMO CouncilAug 2024 to presentWSJ Leadership Institute
  4. Official Member | Contributor2020 to presentForbes Business Council
  5. Executive Board | ContributorAug 2021 to presentFast Company Executive Board
  6. Chief Marketing OfficerJan 2025 to Oct 2025Allvue Systems
  7. Chief Marketing OfficerApr 2021 to Jan 2025Prove
  8. Chief Marketing OfficerApr 2019 to Apr 2021Biz2Credit

Education

  1. Master of Business Administration (MBA)Columbia Business School
  2. Certificate: Diversity and Inclusion for Organizational ExcellenceStanford University Graduate School of Business
  3. Bachelor of Science (B.S.), MarketingW. P. Carey School of Business, Arizona State University

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