Overview
Beth Simon holds the position of Vice President, Professional Services at BERA as of July 2026[2]. Simon has spent over 18 years leading insights strategy across healthcare, financial services, consumer packaged goods, retail, and technology sectors, designing research programs and operating models that translate customer and market intelligence into organizational strategy and executive decision-making[1]. Prior to joining BERA, Simon served as Senior Strategist for Research & Performance at Fuel Cycle from July 2025 to July 2026[3], and held the role of Director of Customer Experience and Director of Research & Insights at Fuel Cycle from March 2023 to July 2025[4]. Simon's earlier career included positions as Director of Brand Research & Insights at Teladoc Health[5], Director of Research at GLG[6], and roles at Dynata and Millward Brown[7][8][9]. Simon earned a degree in Mass Communications with a focus on Public Relations from Texas State University between 2004 and 2008[10].
Profile introduction
I build the research functions that organizations rely on to make their most critical decisions. Over 18 years, I've led insights strategy for organizations across healthcare, financial services, CPG, retail, and technology, designing the research programs, teams, and operating models that translate customer and market intelligence into brand strategy, product direction, and executive action. I've built centralized insights functions, scaled high-performing research teams, and served as a trusted advisor to C-suite and senior executives, turning complex data into clear stories that move o…
Career history
- Vice President, Professional ServicesJul 2026 to presentBERA
- Senior Strategist, Research & Performance (Director-level)Jul 2025 to Jul 2026Fuel Cycle
- Director, Customer Experience / Director, Research & InsightsMar 2023 to Jul 2025Fuel Cycle
- Director, Brand Research & InsightsJan 2022 to Jan 2023Teladoc Health
- Director, ResearchJan 2019 to Jan 2022GLG
- Delivery Manager, ResearchApr 2013 to Dec 2018Dynata
- Manager, Research Design and ManagementSep 2012 to Apr 2013Millward Brown
- Project ManagerJun 2008 to Sep 2012Millward Brown
Education
- Mass Communications- Public Relations at Texas State University2004 - 2008
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