Bernice Tsai

Overview

Bernice Tsai serves as Vice President, Brand and Reputation Marketing at NewYork-Presbyterian Hospital, a position Tsai has held since December 2021 [1][3]. Prior to this role, Tsai worked at Columbia University in the City of New York as Chief Communications and Marketing Officer from January 2020 to December 2021, and as Associate Dean from January 2013 to December 2019 [4][5]. Tsai's earlier career included positions in financial services, including roles at American Express spanning from 2003 to 2012 in product management, customer acquisitions, and charge card marketing, and a brief tenure as Senior Vice President at Citi in 2012 [6][7][8][9][10]. Tsai holds a BA in English and Comparative Literature from Columbia College, Columbia University, an MBA in Marketing from Northwestern University's Kellogg School of Management, and completed study abroad at Waseda University [11][12][13].

Career history

1. Vice President, Brand and Reputation MarketingDec 2021 to presentNewYork-Presbyterian Hospital
2. Chief Communications and Marketing OfficerJan 2020 to Dec 2021Columbia University in the City of New York
3. Associate DeanJan 2013 to Dec 2019Columbia University in the City of New York
4. Senior Vice PresidentJul 2012 to Dec 2012Citi
5. Director, Charge Card Acquisition and Early Tenure MarketingJun 2011 to Jun 2012American Express
6. Director, Cross-Channel Customer AcquisitionsFeb 2008 to May 2011American Express
7. Senior Manager, Internal Acquisitions2006 to 2008American Express
8. Senior Manager, Product Management OPENJan 2003 to Jan 2006American Express
9. Senior Manager, Product Management OPENAmerican Express Co

Education

1. BA, English and Comparative Literature at Columbia CollegeColumbia University
2. MBA, MarketingNorthwestern University, Kellogg School of Management
3. WUBachelor's degree, Study AbroadWaseda University