NYTech
People
Personemployee

Ben Tannenbaum

Vice President, Partnerships at LineLeap

LinkedIn profile Suggest an update

Overview

Ben Tannenbaum serves as Vice President, Partnerships at LineLeap [1], where Tannenbaum helps alcohol and CPG brands reach 21-25 year olds by connecting them with consumers across 700+ venues in 150+ college markets [2]. Tannenbaum also publishes Proof Points, a weekly newsletter on food and beverages as social technology that reaches 1,200+ subscribers and has been cited in GQ, The Drinks Business, and Beer Business Daily [2]. Prior to this role, Tannenbaum worked at Fetch from January 2018 to June 2025, holding positions including Director, Senior Director, and Industry Lead for BevAlc [8][9][10]. Tannenbaum holds membership in The Angel Group [7] and maintains investor positions in Baldoria Vermouth, Dirty Shirley Cocktails, and Ayoh Foods [4][5][6]. Tannenbaum earned a Bachelor of Arts in History and Political Science from the University of Delaware [11].

Profile introduction
Source excerptLinkedIn [2]

I help alcohol and CPG brands reach 21-25 year olds at the exact moment their social habits are taking shape. As head of brand partnerships at LineLeap, I work across 700+ venues in 150+ college markets to connect brands with consumers in the places they actually go out. I write about it too. Proof Points is my weekly newsletter on food and beverages as social technology: how structural forces and cultural rituals determine what people eat and drink, where, and why that's shifting. It reaches 1,200+ subscribers and has been cited in GQ, The Drinks Business, and Beer Business Daily. I also ad…

Career history

  1. Vice President, PartnershipsJul 2025 to presentLineLeap
  2. InvestorSep 2025 to presentBaldoria Vermouth
  3. InvestorJul 2025 to presentDirty Shirley Cocktails
  4. InvestorApr 2024 to presentAyoh Foods
  5. MemberJul 2023 to presentThe Angel Group
  6. Industry Lead, BevAlcJun 2021 to Jun 2025Fetch
  7. Senior Director, Partner DevelopmentMar 2020 to May 2021Fetch
  8. Director, Partner DevelopmentJan 2018 to Feb 2020Fetch

Education

  1. Bachelor of Arts (B.A.), History, Political Science2001 - 2005University of Delaware

This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.