Overview
Barbara Peng serves as Chief Executive Officer of Business Insider[1][3], a global Pulitzer Prize-winning news organization focused on business, technology, and innovation journalism[2]. Since assuming the CEO role in November 2023[3], Peng has led a multi-year transformation that included rebranding from Insider to Business Insider and refocusing editorial coverage on business, technology, and innovation[2]. Peng previously held the position of President at Business Insider from July 2021 to November 2023[4]. Earlier in Peng's career, Peng served as President of Business Insider Intelligence from October 2017 to January 2020[6], Vice President of Research at Business Insider from March 2015 to October 2017[7], and held roles in data strategy and research at 451 Research and Phoenix Marketing International[8][9][10]. Peng holds a BS in Brain and Cognitive Sciences with a minor in Biology and concentration in Writing from the Massachusetts Institute of Technology[11].
Profile introduction
Barbara Peng is the CEO of Business Insider, the global Pulitzer Prize-winning news organization delivering must-read business, technology, and innovation journalism. Since becoming CEO, she initiated a multi-year transformation, rebranding from Insider to Business Insider, refocusing on business, tech, and innovation coverage, and building a more diversified, resilient business. Under her leadership, the company is deepening engagement with its core audience of curious, bold, and ambitious people who want to get ahead in work and life. A tech-forward leader and MIT alum, Barbara is embeddi…
Career history
- Chief Executive OfficerNov 2023 to presentBusiness Insider
- PresidentJul 2021 to Nov 2023Business Insider
- PresidentJan 2020 to Jan 2023EMARKETER
- President of Business Insider IntelligenceOct 2017 to Jan 2020Business Insider
- Vice President, ResearchMar 2015 to Oct 2017Business Insider
- Director of Data Strategy and SolutionsSep 2013 to Mar 2015451 Research
- Director of Data ServicesJun 2010 to Sep 2013451 Research
- Research AnalystSep 2007 to Jun 2010Phoenix Marketing International
Education
BS in Brain & Cognitive Sciences, minor in Biology, concentration in WritingMassachusetts Institute of Technology
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