Aviv Frenkel, PhD

Co-founder, CEO at Moonshot AI

Insights & ideas

Aviv Frenkel argues that conventional conversion rate optimization is fundamentally guesswork, run by internal teams of developers, designers, analysts, and UX people who sift through analytics, heatmaps, and competitor sites to come up with test ideas rather than working from real evidence [1]. He describes this process as akin to "voodoo," where practitioners never really know what will move the needle [1]. His alternative vision, embodied in Moonshot, is to turn e-commerce websites into autonomous, self-optimizing systems, effectively "living organisms" that continuously improve themselves without relying on manual guesswork [1]. Underlying this is a focus on conversion rate as the central metric for online brands, since companies invest heavily to drive traffic through channels like Google, Facebook, and TikTok, and the core challenge is maximizing return on that investment through smarter, automated optimization rather than traditional CRO methods [1].

Experience

1. 
   Co-founder, CEO

   Moonshot AIOct 2023 to Present
2. Board Member

   ENROUTEOct 2023 to Present
3. Co-Founder, CEO

   ENROUTESep 2016 to Oct 2023
4. Podcaster

   30 Minutes or Less PodcastMar 2017 to Present
5. Senior Tech and Automotive Correspondent Anchorman

   channel 10 newsOct 2003 to Aug 2016

Education

• Bar-Ilan University · Doctor of Philosophy - PhD, ScienceOct 2020 - Aug 2023
• Tel Aviv University · Bachelor of Arts (B.A.), East Asian Studies
• Tel Aviv University · Master of Arts (M.A.), East Asian Studies

Media & appearances

• Transforming Websites into Autonomous Living Organisms

  Aviv Frenkel describes Moonshot as a platform that turns websites into autonomous living organisms that optimize themselves. He explains the product targets e-commerce brands seeking to improve conversion rates, noting that traditional conversion rate optimization relies on guesswork from internal teams analyzing analytics, heatmaps, and competitors.

• Moonshot AI Raises $10M to Automate Conversion Optimization for Ecommerce
• How to Build an AI Startup on … - Product Talk - Apple PodcastsProduct Talk

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