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Aviv Canaani

Chief Revenue Officer (CRO) at Datarails

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Overview

Aviv Canaani serves as Chief Revenue Officer at Datarails, a position held since July 2024[1][3]. Canaani previously held the role of VP of Marketing and Sales at the company from July 2023 to July 2024[4], and VP of Marketing from October 2021 to July 2023[5]. Canaani's approach to revenue growth emphasizes alignment between marketing and sales functions around what Canaani describes as "revenue architecture," connecting pipeline, product, and go-to-market strategy[2]. Canaani holds an MBA in Marketing and Strategy from Duke University's Fuqua School of Business[11] and a BA in Government, Diplomacy & Strategy from Reichman University[12]. Prior to joining Datarails, Canaani held marketing leadership positions at Workiz Inc., Natural Intelligence, and IBM[8][9][10], and has served as a member of G-CMO since September 2019[6].

Profile introduction
Source excerptLinkedIn [2]

I serve as Chief Revenue Officer at Datarails, where I focus on building predictable growth by aligning marketing and sales around one revenue engine. Earlier in my career I worked primarily in marketing and communications. Over time that evolved into a broader interest in what I like to call revenue architecture, the systems and decisions that connect pipeline, product, and go to market strategy. My approach to growth is heavily influenced by a simple idea captured in a Tyrion Lannister quote: "What unites people? Armies? Gold? Flags? Stories. There’s nothing in the world more powerful t…

Career history

  1. Chief Revenue Officer (CRO)Jul 2024 to presentDatarails
  2. VP of Marketing and SalesJul 2023 to Jul 2024Datarails
  3. VP of MarketingOct 2021 to Jul 2023Datarails
  4. MemberSep 2019 to presentG-CMO
  5. LecturerNov 2020 to Oct 2023Reichman University (IDC Herzliya)
  6. VP of MarketingSep 2019 to Sep 2021Workiz Inc.
  7. Director - Head of B2B MarketingJul 2018 to Aug 2019Natural Intelligence
  8. Program Director, Digital, Events and Performance Marketing - CIO Marketing, IBM HQJul 2017 to Jul 2018IBM

Education

  1. Master of Business Administration (M.B.A.), Marketing and Strategy2012 - 2014Duke University, The Fuqua School of Business
  2. Bachelor of Arts (BA), Government, Diplomacy & Strategy2006 - 2009Reichman University

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