Overview
Avia Chen is a co-founder of Chargeflow, a chargeback management platform [1]. Chen began entrepreneurial work at age 12 with a dropshipping business and later co-founded and scaled an eight-figure e-commerce brand [2]. The experience of losing revenue to chargebacks through processes designed for banks rather than merchants motivated Chen and brother Ariel to establish Chargeflow in 2020 [2]. At Chargeflow, Chen serves as co-founder overseeing product and marketing [1][3]. Prior to Chargeflow, Chen held the position of co-founder and chief marketing officer at Babe Cosmetics & BabeBox from 2016 to 2020 [4], and co-founded Gadgets4u in 2009 [6]. Chen also completed service as an operations and systems specialist in the Israel Defense Forces from 2014 to 2017 [5].
Profile introduction
I started my first online business at 12 — dropshipping gadgets before anyone called it dropshipping. A decade later I co-founded, scaled, and sold an 8-figure e-commerce brand. In between, I collected the scar tissue that became Chargeflow: as a merchant, I watched revenue disappear into disputes we should have won, through a process built for banks, not businesses. So in 2020, my brother Ariel and I founded Chargeflow with one ambition: make chargebacks the one problem merchants never have to think about. Today Chargeflow is the leading chargeback platform. 20,000+ merchants, including hun…
Career history
- Co-Founder, Product & MarketingJul 2020 to presentChargeflow
- Co-Founder & Chief Marketing OfficerNov 2016 to Jul 2020Babe Cosmetics & BabeBox
- Operations & Systems SpecialistAug 2014 to Jul 2017Israel Defense Forces
- Co-Founder & Chief Marketing OfficerJan 2009 to Dec 2011Gadgets4u
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