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Ariella Shoham

Chief Marketing Officer at C8 Health

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Overview

Ariella Shoham serves as Chief Marketing Officer at C8 Health as of February 2025[1][3]. Shoham brings over 30 years of global B2B marketing experience across venture-backed startups, private equity-owned companies, and public corporations, with particular expertise in international expansion within regulated sectors including artificial intelligence, healthcare, and cybersecurity[2]. Prior to joining C8 Health, Shoham held the position of Senior Vice President of Global Marketing at Aidoc from January 2018 to January 2025[4]. Shoham's earlier career included roles at Thales Digital Identity and Security, where Shoham served as Sr Director of Global Marketing Software Monetization and Director of Global Field Marketing between 2009 and 2017[5][6]. Shoham holds an MBA specializing in marketing from Reichman University[11] and a B.A. in East Asian Studies with a focus on Chinese from The Hebrew University of Jerusalem[13].

Profile introduction
Source excerptLinkedIn [2]

Marketing strategist, ROI evangelist, tech story-teller, awareness generation mogul, avid runner and aspiring core Pilates/Yoga practitioner C-level marketer with 30 years of global B2B marketing experience, ranging from VC backed start-ups to P/E owned and public companies, including the whole gamut of marketing responsibilities. A growth expert with repeatable success in both the seed to early growth ($0 - $40M ARR) as well as growth to maturity ( $40M - $100M ARR) stages - specializing in international expansion, specifically in regulated verticals including AI, healthcare and Cyber. K…

Career history

  1. Chief Marketing OfficerFeb 2025 to presentC8 Health
  2. Senior Vice President of Global MarketingJan 2018 to Jan 2025Aidoc
  3. Sr Director Global Marketing Software Monetization, GemaltoAug 2013 to Dec 2017Thales Digital Identity and Security
  4. Director, Global Field MarketingJul 2009 to Jul 2013Thales Digital Identity and Security
  5. Director of MarketingFeb 2007 to Dec 2008IXI Mobile
  6. Director of Marketing2003 to 2007Electronics Line
  7. Marketing Communications2002 to 2003Friendly Technologies
  8. Investor Relations and Marketing CommunicaionsSep 2000 to Sep 2001Imagine Visual Dialog

Education

  1. MBA, Specializing in Marketing2007 - 2009Reichman University
  2. Merage Foundation Executive Leadership Program2006 - 2006
  3. B.A, East Asian Studies - Chinese1992 - 1995The Hebrew University of Jerusalem

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