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Ariel Hitron

Co-Founder and CEO at Second Nature

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Overview

Ariel Hitron is Co-Founder and CEO at Second Nature [1][3]. Hitron has held multiple leadership roles in product, sales, and marketing across technology companies [2]. At Kaltura, Hitron progressed through positions including Director of Product Management, Sr. Director of Product Strategy & Product Marketing, VP Product & Product Marketing, VP Sales & Customer Success, and VP New Markets between 2008 and 2018 [7][8][9][6][5]. Hitron also served as VP Product at Twiggle [4] and as Product and Project Manager at 2Train4 [10]. Hitron holds a BA in Computer Science from Tel Aviv University and two MBAs from Tel Aviv University and Esade [11][12][13].

Profile introduction
Source excerptLinkedIn [2]

I am a tech entrepreneur drawing from my experience in both the field and the lab. I’ve run global sales teams with dozens of reps; built playbooks and training sessions for sales as a product marketer; and earlier in my career, defined and developed software products and brought them to market, generating sustainable growth. I have created multiple product lines from the ground up, each generating tens of millions of recurring revenue, used by millions of consumers. As CEO of Second Nature, I get to bring together my passion for both sales and product development, applying AI to help large…

Career history

  1. Co-Founder and CEOApr 2019 to presentSecond Nature AI
  2. VP ProductMar 2018 to Oct 2018Twiggle
  3. VP New MarketsOct 2017 to Mar 2018Kaltura
  4. VP Sales & Customer SuccessJan 2015 to Sep 2017Kaltura
  5. VP Product & Product MarketingAug 2012 to Jan 2015Kaltura
  6. Sr. Director of Product Strategy & Product MarketingJun 2011 to Jul 2012Kaltura
  7. Director of Product ManagementAug 2008 to Jun 2011Kaltura
  8. Product and Project ManagerOct 2005 to Jan 20082Train4
  9. Co-Founder and CEOSecond Nature
  10. Director of Product ManagementKaltura INC

Education

  1. MBA2007 - 2008Esade
  2. MBA, Business administration2005 - 2008Tel Aviv University
  3. BA, Computer Science1998 - 2001Tel Aviv University

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