Ari Gross

Chairman and Chief Innovation Officer at TRUE

Overview

Gross holds a Doctor of Philosophy in Computer Vision from Columbia University [6], a Master of Science in Computer Science from the University of Maryland [7], and a Bachelor's degree in Mathematics from The Johns Hopkins University [8]. Gross spent over 25 years building expertise in AI, computer vision, and machine learning [2]. Gross served as CEO of CVISION Technologies, Inc. from January 1997 to August 2017 [5], where the company pioneered PDF optimization before exiting [2]. Gross then launched TRUE, formerly SoftWorksAI, to apply AI to consumer finance and home lending [2]. Gross served as CEO of TRUE from August 2017 to June 2025 [4] and currently holds the position of Chairman and Chief Innovation Officer at TRUE [1][3]. According to Gross's professional summary, TRUE has delivered speed improvements of 2x to 3x in loan decisioning processes [2].

Profile introduction
Source excerptLinkedIn [2]

I've spent over 25 years building my expertise in AI, computer vision, and machine learning, and I'm passionate about driving AI-driven mortgage innovation. After building and exiting CVISION, a pioneer in PDF optimization, I turned my focus to AI-powered consumer finance, launching TRUE (formerly SoftWorksAI) to transform the home lending experience. I'm driving the shift from outdated 30+ day loan processes to the rapid decisioning achievable through advanced AI, already delivering 2x-3x speed improvements. Reach out to me at agross@true.ai to discuss how AI can reshape your lending oper…

Career history

  1. Chairman and Chief Innovation OfficerJun 2025 to presentTRUE
  2. CEOAug 2017 to Jun 2025TRUE
  3. CEOJan 1997 to Aug 2017CVISION Technologies, Inc.

Education

  1. Doctor of Philosophy - PhD, Computer Vision1985 - 1991Columbia University
  2. Master of Science - MS, Computer ScienceUniversity of Maryland
  3. Bachelor's degree, MathematicsThe Johns Hopkins University

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