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Ari Alhadeff

Vice President of User Acquisition at Scentbird

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Overview

Ari Alhadeff serves as Vice President of User Acquisition at Scentbird, a position held since February 2023[3]. Alhadeff has specialized in performance marketing and digital media direction, with demonstrated expertise in hiring and developing performance marketing teams, paid search, display advertising, and Facebook marketing[2]. Prior to the current role, Alhadeff held the position of Director of User Acquisition at Scentbird from August 2021 to February 2023[4]. Alhadeff's career includes roles as Director of Performance Marketing at VRAI[5], Director of Paid Media at Full Beaker, Inc.[6], Manager of Paid Search at Expedia[7], and positions in paid search and display marketing at Groupon[8][9]. Earlier experience includes work as an Ad Ops Manager at Amazon[10]. Alhadeff holds a Bachelor of Arts in Economics from the University of Washington[11].

Profile introduction
Source excerptLinkedIn [2]

Experienced Digital Media Director with a demonstrated history of building performance marketing teams with a strong operational and analytical focus that consistently exceed goals. Track record of developing new programs and products as well as improving established programs. Skilled at working cross-functionally to provide technical solutions to redundant, manual tasks. Specialties: Hiring and development of performance marketing team, Digital Marketing including Paid Search, Display and Facebook, Digital Marketing Strategy, Campaign Management, Data Analysis

Career history

  1. Vice President of User AcquisitionFeb 2023 to presentScentbird
  2. Director of User AcquisitionAug 2021 to Feb 2023Scentbird
  3. Director of Performance MarketingJun 2020 to Apr 2021VRAI
  4. Director of Paid MediaMay 2018 to Feb 2020Full Beaker, Inc.
  5. Manager, Paid SearchMar 2016 to May 2018Expedia
  6. Senior Marketing Manager, Paid SearchNov 2014 to Mar 2016Groupon
  7. Senior Campaign Manager, Display & SocialMar 2013 to Nov 2014Groupon
  8. Ad Ops ManagerOct 2012 to Feb 2013Amazon

Education

  1. Bachelor of Arts, Economics1997 - 2001University of Washington

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