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Alicia Patton

Vice President, Client Services at 160over90

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Overview

Alicia Patton serves as Vice President, Client Services at 160over90[1][3]. Patton is a marketing executive with over 17 years of experience architecting omnichannel marketing campaigns, specializing in music, lifestyle, entertainment and sports[2]. In this role, Patton functions as a strategic bridge between brand objectives and execution, overseeing complex multi-channel programs[2]. Prior to joining 160over90 in March 2022[3], Patton held the position of Vice President, Brand Management at Premier Music Group from November 2019 to March 2022[4], and served as Director, Client Services at Superfly from November 2018 to November 2019[5]. Patton's earlier career included roles at McCann New York, Anomaly, AKQA, The Hyperfactory, and Havas Life[6][7][8][9][10]. Patton holds a Bachelor of Science in Advertising from Boston University[11].

Profile introduction
Source excerptLinkedIn [2]

Marketing Executive who has spent the last 17+ years architecting omnichannel marketing campaigns. My specialty is helping global brands find their voice within the realms of music, lifestyle, entertainment and sports. As an Account Leader, I serve as the bridge between brand goals and high-impact execution. I specialize in the strategic oversight of complex, multi-channel programs that turn business challenges into cultural activations. Beyond the work, I’m most proud of the teams I’ve built. A firm believer in mentorship and inclusion, I focus on fostering high-trust environments where cr…

Career history

  1. Vice President, Client ServicesMar 2022 to present160over90
  2. Vice President, Brand ManagementNov 2019 to Mar 2022Premier Music Group
  3. Director, Client ServicesNov 2018 to Nov 2019Superfly
  4. Account DirectorJul 2017 to Nov 2018McCANN New York
  5. Global Account SupervisorOct 2014 to Jul 2017Anomaly
  6. Senior Account ExecutiveFeb 2013 to Oct 2014AKQA
  7. Account ExecutiveOct 2011 to Feb 2013The Hyperfactory (USA) Inc.
  8. Account CoordinatorNov 2009 to Oct 2011Havas Life

Education

  1. Bachelor of Science - BS, AdvertisingBoston University

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