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Alicia Patton

Alicia Patton serves as Vice President, Client Services at 160over90[1][3]. Patton is a marketing executive with over 17 years of experience architecting omnichannel marketing campaigns, specializing in music, lifestyle, entertainment and sports[2]. In this role, Patton functions as a strategic bridge between brand objectives and execution, overseeing complex multi-channel programs[2]. Prior to joining 160over90 in March 2022[3], Patton held the position of Vice President, Brand Management at Premier Music Group from November 2019 to March 2022[4], and served as Director, Client Services at Superfly from November 2018 to November 2019[5]. Patton's earlier career included roles at McCann New York, Anomaly, AKQA, The Hyperfactory, and Havas Life[6][7][8][9][10]. Patton holds a Bachelor of Science in Advertising from Boston University[11].

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Experience

  1. Vice President, Client Services
    160over90Mar 2022 to present
  2. Vice President, Brand Management
    Premier Music GroupNov 2019 to Mar 2022
  3. Director, Client Services
    SuperflyNov 2018 to Nov 2019
  4. Account Director
    McCann New YorkJul 2017 to Nov 2018
  5. Global Account Supervisor
    AnomalyOct 2014 to Jul 2017
  6. Senior Account Executive
    AKQAFeb 2013 to Oct 2014
  7. Account Executive
    The Hyperfactory (USA) Inc.Oct 2011 to Feb 2013
  8. Account Coordinator
    Havas LifeNov 2009 to Oct 2011

Education

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