Overview
Alexia Amerson Joyner holds the position of Vice President, Digital at 5WPR[1][3]. Joyner has developed integrated marketing strategies for brands in the beauty, wellness, and consumer products industries[2], with experience spanning roles at The Mane Choice, where Joyner progressed from Marketing and Public Relations Coordinator to Senior Brand Manager between 2014 and 2019[10][9][8], followed by positions at Godrej Consumer Products Limited as Senior Brand Manager[7], Anisa International, Inc. as Senior Director of Brand Management[6], The Lip Bar Inc. as Assistant Vice President Marketing[5], and MR4+ Management as Head of Marketing & Business Development[4]. Joyner holds a Master of Science in Communication and Media Studies and a Master of Business Administration in Marketing, both from Syracuse University[11][12], as well as a Bachelor of Arts from the Sally McDonnell Barksdale Honors College at the University of Mississippi[13].
Profile introduction
I’ve built my career by developing integrated marketing strategies for brands in the beauty, wellness, and consumer products industries, with a strong focus on achieving measurable business results. My approach involves thoroughly understanding the competitive landscape, identifying opportunities for genuine brand success, and crafting strategies that seamlessly combine digital activation with retail performance. I specialize in translating business objectives into cohesive campaigns that effectively engage audiences across earned media, paid channels, and retail touchpoints. Over the past 12…
Career history
- Vice President, DigitalMar 2026 to present5WPR
- Head of Marketing & Business DevelopmentMay 2024 to Mar 2026MR4+ Management
- Assistant Vice President MarketingJul 2022 to Sep 2023The Lip Bar Inc.
- Senior Director of Brand ManagementNov 2020 to Jul 2022Anisa International, Inc.
- Senior Brand ManagerApr 2019 to Nov 2020Godrej Consumer Products Limited
- Senior Brand ManagerOct 2017 to Apr 2019The Mane Choice
- Marketing & Sales ManagerJan 2016 to Oct 2017The Mane Choice
- Marketing And Public Relations CoordinatorDec 2014 to Dec 2015The Mane Choice
Education
Master of Science - MS, Communication and Media StudiesSyracuse University
Bachelor of Arts - BA, Sally McDonnell Barksdale Honors CollegeUniversity of Mississippi
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