Alvarado holds a Vice President position in Revenue Strategy & Activation at BDG[1]. At BDG, Alvarado leads a team of sales planners and managers focused on strategic vision for media planning and revenue strategy, analyzing client buying trends and developing strategic recommendations to meet sales objectives while mentoring staff and fostering cooperative work culture[2]. Alvarado's tenure at BDG spans from October 2018 as a Sales Planner[9] through progressively senior roles including Senior Sales Planner[8], Manager of Sales Planning[7], Associate Director of Sales Planning[6], Director of Sales Planning & Revenue Strategy[5], Senior Director of Revenue Strategy & Activation[4], and the current Vice President position beginning May 2026[3]. Prior to joining BDG, Alvarado worked as a Digital Media Planner at Horizon Media from February to October 2018[10]. Alvarado holds a Bachelor's Degree in Rhetoric and Global Culture from Binghamton University[11].
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Experience
- Vice President, Revenue Strategy & ActivationBDGMay 2026 to present
- Senior Director, Revenue Strategy & ActivationBDGMar 2025 to May 2026
- Director of Sales Planning & Revenue StrategyBDGJun 2024 to Mar 2025
- Associate Director, Sales PlanningBDGFeb 2023 to Jul 2024
- Manager, Sales PlanningBDGJan 2022 to Feb 2023
- Senior Sales PlannerBDGJan 2020 to Feb 2022
- Sales PlannerBDGOct 2018 to Jan 2020
- Digital Media PlannerHorizon MediaFeb 2018 to Oct 2018
Education
- Binghamton University · Bachelor's Degree, Rhetoric and Global Culture
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