Overview
Alvarado holds a Vice President position in Revenue Strategy & Activation at BDG[1]. At BDG, Alvarado leads a team of sales planners and managers focused on strategic vision for media planning and revenue strategy, analyzing client buying trends and developing strategic recommendations to meet sales objectives while mentoring staff and fostering cooperative work culture[2]. Alvarado's tenure at BDG spans from October 2018 as a Sales Planner[9] through progressively senior roles including Senior Sales Planner[8], Manager of Sales Planning[7], Associate Director of Sales Planning[6], Director of Sales Planning & Revenue Strategy[5], Senior Director of Revenue Strategy & Activation[4], and the current Vice President position beginning May 2026[3]. Prior to joining BDG, Alvarado worked as a Digital Media Planner at Horizon Media from February to October 2018[10]. Alvarado holds a Bachelor's Degree in Rhetoric and Global Culture from Binghamton University[11].
Profile introduction
At BDG, leading a team of sales planners and managers has been a cornerstone of my role, where we collectively drive the strategic vision for media planning & Revenue Strategy. I analyze client buying trends and devise strategic recommendations, which are essential for meeting our ambitious sales and revenue objectives. My dedication to mentoring and fostering a cooperative work culture is fueled by a commitment to not just meeting, but surpassing client expectations in the digital media landscape.
Career history
- Vice President, Revenue Strategy & ActivationMay 2026 to presentBDG
- Senior Director, Revenue Strategy & ActivationMar 2025 to May 2026BDG
- Director of Sales Planning & Revenue StrategyJun 2024 to Mar 2025BDG
- Associate Director, Sales PlanningFeb 2023 to Jul 2024BDG
- Manager, Sales PlanningJan 2022 to Feb 2023BDG
- Senior Sales PlannerJan 2020 to Feb 2022BDG
- Sales PlannerOct 2018 to Jan 2020BDG
- Digital Media PlannerFeb 2018 to Oct 2018Horizon Media
Education
- BUBachelor's Degree, Rhetoric and Global CultureBinghamton University
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