Overview
Alexander Shchetinin serves as Chief Officer, Pricing Success at Competera Pricing Platform [4]. Shchetinin holds an MBA and MS in Information Systems and Operations Management from the University of Florida's Warrington College of Business, both completed in 2010 [11][12]. With over 20 years of experience in merchandise planning and pricing strategy, Shchetinin has led initiatives across retail and omnichannel environments, delivering margin expansion and managing portfolios exceeding $5 billion in revenue [2]. Prior roles include Director of Consulting for Retail and CPG at Tata Consultancy Services [5], Director of Pricing and Loyalty at Bed Bath & Beyond [6], and positions at Lowe's Companies in functional analytics and competitive intelligence [7][8]. Shchetinin also currently serves as Senior Advisor at Blue Yonder [14].
Profile introduction
Executive of Merchandise Planning & Pricing Strategy with 20+ years of experience driving profitable growth across retail and omnichannel environments. Proven track record leading merchandise financial planning, pricing strategy, and inventory optimization to deliver sustained margin expansion (15-20%) and EBITDA impact. Expertise in forecasting, assortment planning, and cross-functional leadership across Merchandising, Finance, and Supply Chain. Built and led high-performing teams (up to 20+), delivering large-scale pricing and inventory initiatives impacting $5B+ revenue portfolios. Known fo…
Career history
- Senior AdvisorJun 2026 to presentBlue Yonder
- Chief Officer, Pricing SuccessMay 2025 to presentCompetera Pricing Platform
- Director of Consulting, Retail/CPGJan 2023 to May 2025Tata Consultancy Services
- Director, Pricing and LoyaltySep 2021 to Dec 2022Bed Bath & Beyond
- Senior Manager of Functional AnalyticsFeb 2020 to Sep 2021Lowe's Companies, Inc.
- Manager of Competitive Intelligence StrategyAug 2018 to Feb 2020Lowe's Companies, Inc.
- Lead, Customer SuccessFeb 2017 to Jul 2018Prevedere Inc.
- Manager / Sr Manager, IBM Watson CommerceFeb 2012 to Feb 2017IBM
Education
MS, Information Systems and Operations Management2010University of Florida, Warrington College of Business
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