NYTech
People
Personemployee

Alexander Conison

Senior Vice President Marketing at Flaviar

LinkedIn profile Suggest an update

Overview

Alexander Conison holds the position of Senior Vice President Marketing at Flaviar as of June 2025 [1][3]. Conison has spent 14 years in marketing and growth leadership across both established spirits brands and high-growth platforms [2]. Prior to the current role, Conison progressed through positions at Flaviar, serving as Vice President Marketing from March 2023 to May 2025 and Marketing Director from June 2022 to March 2023 [4][5]. Before joining Flaviar, Conison worked at Proximo Spirits as Brand Director for Jose Cuervo and Senior Brand Manager for Jose Cuervo Tequilas [6][7]. Earlier career experience includes roles at Deutsch Family Wine & Spirits managing brands including Josh Cellars, [yellow tail], and Peter Lehmann Wines [8][9][10]. Conison holds a BA in Classics from the University of Pittsburgh and an MA and PhD in Classics and History from the University of Michigan [11][12].

Profile introduction
Source excerptLinkedIn [2]

I am a Full-Stack Marketing & Growth Leader with a 14-year track record of scaling both iconic global brands and high-growth spirits platforms. My career is defined by a dual-perspective: the discipline of managing 8-figure budgets for category leaders like Jose Cuervo, Josh Cellars, and [ yellow tail ], combined with the entrepreneurial grit required for a true start-up, overseeing the entirety of Flaviar’s B2C division. I specialize in the intersection of brand strategy, brand marketing, performance growth, and product innovation over the whole consumer lifecycle. Whether repositioning a le…

Career history

  1. Senior Vice President MarketingJun 2025 to presentFlaviar
  2. Vice President MarketingMar 2023 to May 2025Flaviar
  3. Marketing DirectorJun 2022 to Mar 2023Flaviar
  4. Brand Director - Jose CuervoJan 2021 to Jun 2022Proximo Spirits
  5. Senior Brand Manager - Jose Cuervo TequilasOct 2018 to Jan 2021Proximo Spirits
  6. Brand Manager - Josh CellarsDec 2016 to Sep 2018Deutsch Family Wine & Spirits
  7. Associate Brand Manager [ yellow tail ] & Peter Lehmann WinesJul 2015 to Nov 2016Deutsch Family Wine & Spirits
  8. Assistant Brand Manager [ yellow tail ]May 2014 to Jun 2015Deutsch Family Wine & Spirits

Education

  1. MA, PhD, Classics & History2005 - 2012University of Michigan
  2. BA, Classics2001 - 2005University of Pittsburgh

This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.