Alex Reynolds is co-founder and CEO of Vendelux[1], an event intelligence platform for B2B marketing[2]. Vendelux provides actionable insights on B2B events to help teams identify opportunities, prepare for events, and measure impact afterward[3]. The platform works with over 5,000 event partners and serves clients including Ramp, Docker, Miro, Glean, and Superhuman[3].
Before founding Vendelux in 2021[4], Reynolds held several roles at Shutterstock, including VP and GM of Platform Solutions from March 2018 to October 2021[5]. His earlier experience includes co-founding SwiftIntro from September 2013 to 2015[8], working in business development at Peek.com from 2013 to August 2014[9], and serving as Senior Associate Consultant at Bain & Company from September 2011 to August 2014[10]. Reynolds holds a BBA in Consulting & Venture Management and a degree in Classical Civilizations from Emory University[11][12].
Founded
Insights & ideas
Alex Reynolds argues that in-person events are irreplaceable for B2B relationship building, a conviction formed while running a 75-person partnerships team at Shutterstock that generated over $30 million in annual revenue largely through face-to-face interaction at conferences and trade shows [1][2]. He describes the recurring frustration of attending events like Cannes Lions without any data-driven way to evaluate whether the investment paid off, noting that executives would spend thousands of hours deciding whether to return to an event with no real signal on performance, unlike digital advertising [1]. This gap inspired him to co-found Vendelux, aiming to bring a programmatic, ROI-driven approach to event marketing [1][2].
Reynolds is notably skeptical of virtual events, rejecting the pandemic-era narrative that platforms like Hopin represented the future, arguing that the value of events comes from people gathering in person at a shared moment for a shared purpose, something virtual formats cannot replicate [2]. He positions event marketers as "unsung heroes" who absorb blame when logistics fail but get no credit for driving outcomes, and sees Vendelux's mission as making their impact visible through data on attendees and companies at target conferences [2].
Experience
- Co-founder & CEOVendelux2021 to Present
- VP & GM, Platform SolutionsShutterstockMar 2018 to Oct 2021
- Sr. Director, Platform Solutions & Business DevelopmentShutterstockFeb 2017 to Mar 2018
- Director, Business Development & Product PartnershipsShutterstockSep 2015 to Feb 2017
- Co-FounderSwiftIntroSep 2013 to 2015
- Business Development & PartnershipsPeek.com2013 to Aug 2014
- Senior Associate ConsultantBain & CompanySep 2011 to Aug 2014
Education
Emory University - Goizueta Business School · BBA, Consulting & Venture Management
Emory University · Classical Civilizations
Media & appearances
- 20: Alex Reynolds, CEO and Co-founder of Vendelux, on the ...YouTube
Alex Reynolds discusses his background as General Manager at Shutterstock where he oversaw platform partnerships with 20,000+ companies and built relationships with platforms like Snap, Google, and Meta. He explains how his team made Shutterstock's content available through APIs and other platforms, and describes how events became critical for partnership development and customer acquisition. Reynolds shares how his experience at events like Cannes Lions inspired him to co-found Vendelux, an AI-powered event intelligence platform designed to help businesses measure ROI and optimize their event marketing strategy using data-driven approaches similar to digital advertising.
- Alex Reynolds, CEO of Vendelux: $20 Million Raised to Build ...YouTube
Alex Reynolds discusses building Vendelux, an event intelligence platform that helps companies identify which conferences and trade shows to attend based on attendee data. He explains how the company sources data from customers, public sources, and event organizers, and describes the platform's founding during the pandemic when the events industry shut down, the skepticism around digital-only event platforms, and the shift back to in-person events. Reynolds details the fundraising journey, including the challenges of raising capital when virtual events were perceived as the future, and outlines the company's target customers as event marketers at organizations attending at least 10 events annually.
- John Silver & Alex Reynolds AEW UNRESTRICTED Podcast Episode 43 (12-10-20)AEW Podcasts
Alex Reynolds, professional wrestler and member of the Dark Order tag team, discusses a four-way tag team match where he was knocked down by a move from Kenny Omega and Private Party. He clarifies that despite appearing unconscious, he remained aware throughout the incident, knew his location, and was able to perform a self-check of his condition before continuing the match.
- 147 - The Past Times with Alex PearlmanThe Dollop with Dave Anthony and Gareth Reynolds · Oct 17, 2025
- Sips & Smacks - Ep 90: Spanko Porn and Daddy Switches w/ Alex ReynoldsSips & Smacks · Oct 23, 2024
- Obsessive-Compulsive Disorder (OCD) and Exposure and Response Prevention (ERP) - With Alex ReynoldsThe Psychology of Depression and Anxiety - Dr. Scott Eilers · Jun 15, 2023
- AOW 394 Alex ReynoldsArt of Wrestling · Feb 24, 2022
- Dark Order's John Silver & Alex ReynoldsAEW Unrestricted · Dec 10, 2020
- Cracking the Event Marketing Code with Alex Reynolds Co ...GetPodcast
- Category Visionaries Podcast - Alex Reynolds, CEO & Co ...Podbean
- Alex Reynolds PodcastPrimal Baseball
- Interview with Alex Reynolds- AEW- Tremendously AwkwardTeam Tremendous
- Alex Reynolds, CEO & Co-Founde - Category Visionaries - Apple ...Apple Podcasts
- Alex Reynolds, CEO & Co-Founder of Vendelux: $20 Million ...frontlines.io
- Alex Reynolds Interview (Dream Opponents, Being The Elite and More)Jake Talks Wrestling
- AEW Superstar Alex Reynolds Interview Choose Song SeriesOrlando
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