Alex Kennedy

Co-Founder and CEO at Purposely.ai

Overview

Alex Kennedy is Co-Founder and CEO at Purposely.ai[1], a role Kennedy has held since May 2022[3]. At Purposely.ai, Kennedy works to bridge divides between data and design teams for brands, organizations, and agencies[2]. Kennedy's prior experience includes founding Rostock Media from May 2020 to May 2022[4], and holding positions in paid media strategy at Weber Shandwick[6][7] and Blue State Digital[8][9]. Kennedy holds a BA in Political Science from Middlebury College[11] and completed full-time MBA programs at both Babson F.W. Olin Graduate School of Business[12] and NYU Stern School of Business[13].

Profile introduction
Source excerptLinkedIn [2]

Working to bridge divides, currently between data and design teams for brands, orgs, and agencies at Purposely.ai. I've led strategy and executed campaigns with a diverse range of organizations including Team USA during the Rio Olympics, Sonos, Dolby, Google, and Sierra Club while at two prominent agencies, including one that directed a former U.S. President’s online campaigns. Outside of work, I enjoy surfing, skiing (backcountry), run club (BKHRC), and basically any other outdoor activity, ideally in nature. I also enjoy spending time with my wife and toddler, especially if he sleeps throug…

Career history

  1. Co-Founder and CEOMay 2022 to presentPurposely.ai
  2. FounderMay 2020 to May 2022Rostock Media
  3. MBA CandidateAug 2018 to May 2020F.W. Olin Graduate School of Business
  4. Group Manager, Paid Media StrategyJun 2017 to Mar 2018Weber Shandwick
  5. Senior Strategist, Paid MediaMay 2016 to Jun 2017Weber Shandwick
  6. Digital Media StrategistJan 2015 to Apr 2016Blue State Digital
  7. Media AssociateFeb 2013 to Jan 2015Blue State Digital
  8. Digital Project CoordinatorOct 2011 to Feb 2013Greenberg Quinlan Rosner

Education

  1. BA, Political ScienceMiddlebury College
  2. Full-time MBA at Babson F.W. Olin Graduate School of Business2018 - 2020
  3. Full-time MBA2020 - 2020NYU Stern School of Business

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