Alejandra Barav serves as Vice President Marketing at ThetaRay[1][3], a position held since July 2026[3]. Barav previously held the roles of Head of Corporate Communications and PR & Content Lead at the same organization[4][5]. In these capacities, Barav led strategic communications efforts that achieved 2x+ share of voice growth quarter-over-quarter and built employee advocacy momentum with 25% engagement before formal rollout[2]. Barav is also Founder & Chief Storyteller of Holaland Media, a position held since January 2015[6][14]. Earlier professional experience includes roles at Meta as Community Manager[7], at OurCrowd as OCTV co-creator, producer and presenter[10], and at Cantera Capital as Fractional CMO & BD[9]. Barav holds a BA in Industrial Engineering and Communication from Tecnológico de Monterrey[11] and an MBA in Business Administration from Instituto Politécnico Nacional[12].
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Experience
- Vice President MarketingThetaRayJul 2026 to present
- Head of Corporate CommunicationsThetaRayFeb 2026 to Jul 2026
- PR & Content LeadThetaRayMay 2024 to Feb 2026
- Founder & Chief StorytellerHolalandJan 2015 to present
- Community ManagerMetaSep 2019 to May 2023
- Innovation ContributorCanal Once TVApr 2021 to Dec 2021
- Fractional CMO & BDCantera CapitalJan 2018 to Dec 2021
- OCTV co-creator, producer and presentorOurCrowdSep 2016 to Feb 2020
Education
- Tecnológico de Monterrey · BA, Industrial Engineering, Communication1996 - 2000
- Instituto Politécnico Nacional · MBA, Business Administration2000 - 2002
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