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Alejandra Barav

Vice President Marketing at ThetaRay

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Overview

Alejandra Barav serves as Vice President Marketing at ThetaRay[1][3], a position held since July 2026[3]. Barav previously held the roles of Head of Corporate Communications and PR & Content Lead at the same organization[4][5]. In these capacities, Barav led strategic communications efforts that achieved 2x+ share of voice growth quarter-over-quarter and built employee advocacy momentum with 25% engagement before formal rollout[2]. Barav is also Founder & Chief Storyteller of Holaland Media, a position held since January 2015[6][14]. Earlier professional experience includes roles at Meta as Community Manager[7], at OurCrowd as OCTV co-creator, producer and presenter[10], and at Cantera Capital as Fractional CMO & BD[9]. Barav holds a BA in Industrial Engineering and Communication from Tecnológico de Monterrey[11] and an MBA in Business Administration from Instituto Politécnico Nacional[12].

Profile introduction
Source excerptLinkedIn [2]

This is my third professional chapter and each one sharpened the leader I am today. Today: I lead strategic communications at ThetaRay, where I help shape category leadership in a crowded AI market. Through focused narrative discipline, we achieved 2x+ share of voice growth QoQ and built early employee advocacy momentum, driving 25% engagement before formal rollout and placing ThetaRay among DSMN8’s most active U.S. software voices. Proof that the right story, told consistently, can outpace bigger players. Before that: I left broadcast television, moved continents, and founded Holaland Media…

Career history

  1. Vice President MarketingJul 2026 to presentThetaRay
  2. Head of Corporate CommunicationsFeb 2026 to Jul 2026ThetaRay
  3. PR & Content LeadMay 2024 to Feb 2026ThetaRay
  4. Founder & Chief StorytellerJan 2015 to presentHolaland
  5. Community ManagerSep 2019 to May 2023Meta
  6. Innovation ContributorApr 2021 to Dec 2021Canal Once TV
  7. Fractional CMO & BDJan 2018 to Dec 2021Cantera Capital
  8. OCTV co-creator, producer and presentorSep 2016 to Feb 2020OurCrowd

Education

  1. BA, Industrial Engineering, Communication at Tecnológico de Monterrey1996 - 2000Education
  2. MBA, Business Administration2000 - 2002Instituto Politécnico Nacional

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