Overview
Bianca holds the position of Associate Vice President, Media Strategy & Communications at 5WPR[1]. Bianca specializes in media strategy, earned media and brand storytelling for consumer brands[2], with experience spanning food, beverage, lifestyle and publishing sectors[2]. Prior to the current role beginning in May 2026[3], Bianca served as Account Director at 5WPR from August 2023 to May 2026[4]. Before joining 5WPR, Bianca worked as Director of Media Relations at YC Media from 2013 to August 2023[5]. Bianca holds a Bachelor of Arts degree in Arts and Literature from NYU Gallatin[6].
Profile introduction
I specialize in media strategy, earned media and brand storytelling for consumer brands. I enjoy uncovering the story that will resonate with journalists and consumers alike, whether it's a product launch, a founder story, an emerging trend or a larger cultural conversation. My work spans food, beverage, lifestyle and publishing, with experience leading integrated communications programs, securing top-tier earned media and counseling clients through evolving media opportunities. I'm fascinated by how the media landscape continues to change and enjoy helping teams and brands adapt along with…
Career history
- Associate Vice President, Media Strategy & CommunicationsMay 2026 to present5WPR
- Account DirectorAug 2023 to May 20265WPR
- Director of Media Relations2013 to Aug 2023YC Media
Education
- Bachelor of Arts (BA), Arts and Literature at NYU GallatinEducation
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.