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Adrienne Hayes

Board Member at GLAAD

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Overview

Adrienne Hayes serves as a Board Member at GLAAD [1][6]. Hayes has held several senior marketing positions at Google, including VP Marketing for Global Subscriptions & Customer Growth since June 2024 [3], and previously served as VP Global Marketing for Devices & Services from August 2019 to June 2024 [4] and VP Global Marketing for Phones, PCs and Wearables from June 2016 to August 2019 [5]. Earlier in Hayes's career, Hayes served as Chief Marketing Officer at Motorola from May 2014 to May 2016 [7] and held positions at Edelman, including General Manager of the Consumer Marketing Practice and Executive Vice President [9][10]. Hayes has worked on strategic consumer engagement campaigns for major brands including Motorola, Heineken USA, Pepsi, Unilever, Starbucks, Microsoft Xbox, and others [2]. Hayes holds a B.A. in Marketing Communications, Public Relations, Marketing and Advertising from Columbia College Chicago [12].

Profile introduction
Source excerptLinkedIn [2]

I love the art + science of building idea-led, analytics-supported, strategic consumer engagement campaigns that leave an impression and drive people to act. This is what drives me and I've been lucky enough to work with some of the best brands in the world... Motorola, Heineken USA (Heineken, Dos Equis, Amstel Light, Strongbow), Pepsi, Unilever (Dove, Axe), Starbucks, Microsoft Xbox, Burger King, eBay, AOL, Trojan, Foot Locker, Diageo (Smirnoff), Time Warner Cable, Kraft/Mondelez Int’l, Procter & Gamble, Ticketmaster, Chase.

Career history

  1. VP Marketing, Global Subscriptions & Customer GrowthJun 2024 to presentGoogle
  2. VP, Global Marketing for Devices & ServicesAug 2019 to Jun 2024Google
  3. VP Global Marketing for Phones, PCs + WearablesJun 2016 to Aug 2019Google
  4. Board MemberMar 2021 to presentGLAAD
  5. Chief Marketing OfficerMay 2014 to May 2016Motorola
  6. SVP Global Communications, Motorola MobilityMay 2013 to May 2014Google
  7. General Manager, Consumer Marketing PracticeMar 2012 to Apr 2013Edelman
  8. Executive Vice PresidentJun 2010 to Mar 2012Edelman

Education

  1. School of Journalism and Mass Communication1993 - 1994University of Iowa
  2. B.A. Marketing Communications, Public Relations, Marketing & Advertising1995 - 1997Columbia College Chicago

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