Adam Heimlich is Founder and CEO of Chalice AI[1][3]. Heimlich founded Chalice in 2020 after a career buying media for large advertisers, motivated by the conviction that custom algorithm adoption represented an inevitable but underappreciated development[2]. Heimlich's prior roles include SVP Programmatic and Head of HX at Horizon Media from 2013 to 2018[7], SVP Media at GALE Partners from 2018 to 2019[6], and Independent Consultant at NBS Metrics from 2019 to 2020[5]. Heimlich has also held positions as Client Partner at Razorfish from 2006 to 2013[8], Performance Media Manager at icrossing from 2004 to 2005[9], and Digital Marketing Manager at Partsearch Technologies from 2002 to 2004[10]. Heimlich serves as Resident Adtech Expert at Keystone Strategy since 2008[4]. Heimlich attended Vassar College from 1988 to 1992[11].
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Experience
- Founder / CEOChalice AIMay 2020 to present
- Resident Adtech ExpertKeystone StrategyJun 2008 to present
- Independent ConsultantNBS MetricsMar 2019 to May 2020
- SVP MediaGALE PartnersJun 2018 to Mar 2019
- SVP Programmatic, Head of HXHorizon MediaSep 2013 to May 2018
- Client PartnerRazorfishJan 2006 to May 2013
- Performance Media Managericrossing2004 to 2005
- Digital Marketing ManagerPartsearch Technologies2002 to 2004
Education
- Vassar College1988 - 1992
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