Overview
Adam Heimlich is Founder and CEO of Chalice AI[1][3]. Heimlich founded Chalice in 2020 after a career buying media for large advertisers, motivated by the conviction that custom algorithm adoption represented an inevitable but underappreciated development[2]. Heimlich's prior roles include SVP Programmatic and Head of HX at Horizon Media from 2013 to 2018[7], SVP Media at GALE Partners from 2018 to 2019[6], and Independent Consultant at NBS Metrics from 2019 to 2020[5]. Heimlich has also held positions as Client Partner at Razorfish from 2006 to 2013[8], Performance Media Manager at icrossing from 2004 to 2005[9], and Digital Marketing Manager at Partsearch Technologies from 2002 to 2004[10]. Heimlich serves as Resident Adtech Expert at Keystone Strategy since 2008[4]. Heimlich attended Vassar College from 1988 to 1992[11].
Profile introduction
We started Chalice in 2020. After a career buying media for large advertisers, I was convinced the adoption of custom algorithms was one of those developments that few see coming but seem inevitable in retrospect. We all had first-hand experience with advertisers herded toward one-size-fits-all products when custom optimization would have served them better. We all had our own sources of motivation: 💡For me, it was media agencies' lagging adoption of cloud computing infrastructure, the engine for prediction machines. 💡For co-founder Ali Manning, it was witnessing big tech's opinion that…
Career history
- Founder / CEOMay 2020 to presentChalice AI
- Resident Adtech ExpertJun 2008 to presentKeystone Strategy
- Independent ConsultantMar 2019 to May 2020NBS Metrics
- SVP MediaJun 2018 to Mar 2019GALE Partners
- SVP Programmatic, Head of HXSep 2013 to May 2018Horizon Media
- Client PartnerJan 2006 to May 2013Razorfish
- Performance Media Manager2004 to 2005icrossing
- Digital Marketing Manager2002 to 2004Partsearch Technologies
Education
Vassar College1988 - 1992
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