Overview
Adam Hanft serves as an Operating Partner at Shine Capital [4] and is Chief Executive Officer of Hanft Ideas [3], a consulting practice offering trend identification, brand narrative development, and strategic counsel across consumer packaged goods, biotech, fintech, foodtech, AI, digital health, cannabis, private aviation, and sustainable manufacturing [2]. Hanft holds board positions at Scotts Miracle-Gro [5] and 1-800-FLOWERS.COM [6], serves as a Strategic Advisor to GeoSure [10], and contributes as a columnist for Inc. Magazine [9]. Hanft earned a Bachelor's degree from New York University [11].
Profile introduction
CEO of Hanft Ideas. A company of one, for outsized impact. • Convergence of mutually-reinforcing expertise: - Trend identification for future-right marketing - Brand narrative development - Trusted second opinion for strategy, marketing and creative decisions - New category and product development - Untapped insights - Content strategies as brand accelerator • Norm-crossing industry experience - consumer packaged goods, biotech, fintech, foodtech, AI, digital health, cannabis, private aviation, sustainable manufacturing • Expert in developing strategic relevance for iconic American comp…
Career history
- Chief Executive OfficerJan 2010 to presentHanft Ideas
- Operating PartnerAug 2024 to presentShine Capital
- Member Board of DirectorsJan 2010 to presentScotts Miracle-Gro (NYSE:SMG)
- Member Board of DirectorsFeb 2019 to present1-800-FLOWERS.COM, INC.
- Senior Marketing AdvisorFeb 2026 to presentDIfferentDay
- AdvisorSep 2025 to presentThe March Group
- ColumnistSep 2023 to presentInc. Magazine
- Strategic AdvisorJan 2015 to presentGeoSure
Education
Bachelor's degreeNew York University
This page shows public professional information only, each fact cited. Is this you? send a correction, or ask for removal within 24 hours, no questions asked.