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Abdellah Mellouk

Vice President, Integrated Marketing at Scentbird

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Overview

Abdellah Mellouk serves as Vice President, Integrated Marketing at Scentbird[1][3]. Mellouk brings 15 years of marketing experience focused on building global brands through integrated marketing communications and insights-driven creative development[2]. Prior to joining Scentbird in October 2025, Mellouk held the position of Vice President, Integrated Marketing at David Yurman from 2023 to 2025[4]. Mellouk's career includes roles at The Estée Lauder Companies Inc., including Vice President of Global Consumer Marketing and Executive Director of Global Consumer Marketing & Engagement for Origins[5][6], as well as positions at L'Oréal managing global e-commerce and digital initiatives for Armani[9][10]. Mellouk holds a Master's degree in Communication from ECS (European Communication School)[12] and a Bachelor's degree in Business/Commerce from UFR Arts, Lettres et Langues - Nancy[13].

Profile introduction
Source excerptLinkedIn [2]

With 15 years of marketing experience, I am a results-oriented marketing executive with a strong record of building global iconic brands through integrated marketing communications and insights-driven creative development. I focus on designing and executing consumer brand marketing strategies that combine creativity with data to deepen engagement with audiences, foster brand affinity, and drive measurable growth. My expertise spans global marketing programs (with a focus on North America), go-to-market strategies, integrated campaigns, social media, earned media, paid media, retail and experi…

Career history

  1. Vice President, Integrated MarketingOct 2025 to presentScentbird
  2. Vice President, Integrated Marketing2023 to 2025David Yurman
  3. Vice President, Global Consumer MarketingJan 2022 to Jun 2023The Estée Lauder Companies Inc.
  4. Executive Director, Global Consumer Marketing & Engagement - OriginsJan 2019 to Jan 2022The Estée Lauder Companies Inc.
  5. Director, Global Consumer Marketing & Engagement- OriginsJul 2018 to Dec 2018The Estée Lauder Companies Inc.
  6. Senior Manager Marketing EMEA - M.A.C CosmeticsJun 2015 to Jun 2018The Estée Lauder Companies Inc.
  7. Global E-Commerce & Digital Manager - ArmaniJan 2014 to May 2018L'Oréal
  8. Global Senior Digital Project Manager - ArmaniJan 2011 to Dec 2013L'Oréal

Education

  1. Estee Lauder Leadership Program at Bryn Mawr College
  2. Master's degree, CommunicationECS (European Communication School))
  3. Bachelor's degree, Business/Commerce at UFR Arts, Lettres et LanguesNancy (Université de Lorraine))

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