Abdellah Mellouk serves as Vice President, Integrated Marketing at Scentbird[1][3]. Mellouk brings 15 years of marketing experience focused on building global brands through integrated marketing communications and insights-driven creative development[2]. Prior to joining Scentbird in October 2025, Mellouk held the position of Vice President, Integrated Marketing at David Yurman from 2023 to 2025[4]. Mellouk's career includes roles at The Estée Lauder Companies Inc., including Vice President of Global Consumer Marketing and Executive Director of Global Consumer Marketing & Engagement for Origins[5][6], as well as positions at L'Oréal managing global e-commerce and digital initiatives for Armani[9][10]. Mellouk holds a Master's degree in Communication from ECS (European Communication School)[12] and a Bachelor's degree in Business/Commerce from UFR Arts, Lettres et Langues - Nancy[13].
Experience
- Vice President, Integrated MarketingScentbirdOct 2025 to present
- Vice President, Integrated MarketingDavid Yurman2023 to 2025
- Vice President, Global Consumer MarketingThe Estée Lauder Companies Inc.Jan 2022 to Jun 2023
- Executive Director, Global Consumer Marketing & Engagement - OriginsThe Estée Lauder Companies Inc.Jan 2019 to Jan 2022
- Director, Global Consumer Marketing & Engagement- OriginsThe Estée Lauder Companies Inc.Jul 2018 to Dec 2018
- Senior Manager Marketing EMEA - M.A.C CosmeticsThe Estée Lauder Companies Inc.Jun 2015 to Jun 2018
- Global E-Commerce & Digital Manager - ArmaniL'OréalJan 2014 to May 2018
- Global Senior Digital Project Manager - ArmaniL'OréalJan 2011 to Dec 2013
Education
- Bryn Mawr College · Estee Lauder Leadership Program
- ECS (European Communication School) · Master's degree, Communication
- UFR Arts, Lettres et Langues - Nancy (Université de Lorraine) · Bachelor's degree, Business/Commerce
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