Co-Founder, Co-CEO at Orita
Experience
Media & appearances
- Retention Marketing and Maximizing Customer Potential With ...Oct 2, 2025
Aaron Schwartz, Co-Founder of Orita.ai, discusses how acquisition costs have risen and brands are responding by over-emailing their audiences. He explains that when brands increase email campaign frequency from three to four or five per week to compensate for acquisition struggles, they see short-term sales boosts but then experience sharp revenue drops as audiences become fatigued from excessive messaging. Orita helps brands use AI segmentation and data analysis to identify which customers actually want to hear from them, rather than relying on email rules of thumb.
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