Zodiac was a software platform based in New York City and Philadelphia [4] that operated in the retail artificial intelligence sector [1]. The platform used customer analytics and predictive behavioral models to forecast expected revenue streams for individual customers from transaction logs [2]. Its features included customer lifetime value analysis, segmentation, churn prediction, satisfaction measurement, and loyalty tracking, with products designed for both marketers and finance professionals [2]. In March 2018, Nike, Inc. acquired Zodiac Inc. [3]. Nike's announcement stated that the acquisition would accelerate the company's digital transformation and enhance its consumer data and analytics capabilities [3]. At the time of the acquisition, Zodiac CEO Artem Mariychin described Nike as "a perfect home for Zodiac's team and capabilities" [5].
NYC headquarters
- Nike's acquisition announcement described Zodiac Inc. as "a leading consumer data analytics firm based in New York City and Philadelphia".[4]
Status
- NIKE, Inc. announced on March 22, 2018 that it had acquired Zodiac Inc., saying the deal demonstrated its commitment to "further accelerating Nike's digital transformation and enhancing our consumer data and analytics capabilities"; Zodiac was the company bought, and Nike the buyer.[3]
Team size
- Artem Mariychin, Zodiac CEO, said at the time of the Nike acquisition: "Nike's incredible connection with consumers and its global scale make it a perfect home for Zodiac's team and capabilities."[5]
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