Whalar

Whalar is a leading independent global creator and social agency with headquarters in New York and London. Founded in 2016 by Neil Waller and James Street, the company connects brands with a diverse community of over 10,000 creators across seven global locations. Originally an influencer marketing agency, Whalar has evolved into a full-service creator commerce company that fosters authentic partnerships between creators, brands, and platforms. Whalar offers a range of services, including a full-service creator agency, talent management through its subsidiary Sixteenth, and a digital operating system for creators. The company also operates a venture studio for brand and product ideas and a gaming studio focused on creator-led experiences. Whalar's digital content marketplace enables brands to collaborate with social media creators, providing tools for performance prediction and content management. With a mission to enhance cultural relevance through creator partnerships, Whalar is part of the Whalar Group, which consists of six companies dedicated to the Creator Economy.