Strella

Overview

Strella is a New York City-based AI company whose platform automates qualitative customer research, moderating interviews and analyzing responses in real time.[1] The company sells an AI customer research platform that runs AI-moderated in-depth interviews and synthesizes insights, aimed at product, UX research and consumer insights teams.[2] Strella raised a $14 million Series A led by Bessemer Venture Partners, with participation from Decibel Partners, MVP Ventures, Future Back Ventures by Bain & Company and 645 Ventures.[3] The platform is used by companies including Amazon, Duolingo, DraftKings, Daily Harvest, Apollo, Hatch, Chobani and Nubank, alongside J. Crew, Graza, L Catterton, Boll & Branch, HackerRank, Lindy, MeUndies, PGA, Ritual and Solidcore.[4] In its first year, Strella reported 10x revenue growth and a 4x expansion of its customer base, including enterprise work with Amazon and Chobani.[5] The company launched an AI Connector, a custom MCP server that makes its research data accessible inside tools customers already use, including Claude, ChatGPT, Figma, Notion and Cursor.[6]

Strella launched an AI Connector, a custom MCP server that makes its research data accessible inside tools customers already use, including Claude, ChatGPT, Figma, Notion and Cursor. [6]

Funding history

Strella raised a $14 million Series A led by Bessemer Venture Partners, with participation from Decibel Partners, MVP Ventures, Future Back Ventures by Bain & Company and 645 Ventures. [3]

Customers

Strella named Amazon, Duolingo, DraftKings, Daily Harvest, Apollo, Hatch, Chobani and Nubank among the companies using its platform, alongside J. Crew, Graza, L Catterton, Boll & Branch, HackerRank, Lindy, MeUndies, PGA, Ritual and Solidcore. [4]

Growth & traction

Strella reported 10x revenue growth and a 4x expansion of its customer base in its first year, including enterprise work with Amazon and Chobani. [5]