Rokt

Rokt is a technology company based in New York City, specializing in ecommerce transaction optimization and checkout monetization. Founded in 2012 by Bruce Buchanan, Rokt has established itself as a leader in using artificial intelligence and machine learning to enhance the checkout experience for ecommerce sites. The company operates a two-sided marketplace that connects advertisers with ecommerce platforms, helping both parties maximize revenue during the transaction moment. Rokt's primary service is checkout monetization, which transforms traditional checkout processes into revenue-generating opportunities. The Rokt Ecommerce Platform delivers personalized offers to customers at the point of purchase, ensuring high engagement and conversion rates. With a global network of around 3,000 ecommerce partners, including major brands like Uber, Macy's, and PayPal, Rokt processes billions of transactions annually. The company has achieved significant growth, reaching a valuation of $3.5 billion and reporting $900 million in annualized revenue by October 2025.