Rilla

Overview

Rilla is an artificial intelligence software company headquartered in New York, New York, founded in 2019 with 67 employees[1]. The company provides virtual ridealong software for outside sales and service teams that automatically transcribes and analyzes recorded customer conversations and delivers AI-driven feedback to representatives and managers[2]. Rilla's platform targets field sales teams in home building, home services, remodeling, automotive, dental, senior living and multifamily property management[3]. The company reports that customers have achieved an average close-rate increase of 40 percent and an average ticket-price increase of 17 percent, with specific customer results including a 45 percent sales increase at Red Door Homes and 5,000 virtual ridealongs conducted across 130 technicians at Neighborly in 30 days[5]. Rilla's customer base includes Turnpoint, Neighborly, Midas, Kohler, Groundworks, Crescent Communities, ARS, Royal Oaks, Nuvia, LV Collective, Red Door Homes, Epcon Communities, Tilson, Cardinal HVAC, Pella Houston and Apollo Home[4].

HQ location listed as New York, New York, USA; founded 2019; 67 employees. [1]

Rilla Intelligence published a 10 February 2026 analysis of 16,268 sales conversations recorded between 1 January and 1 September 2025 by more than 1,300 companies in home remodeling, home building, home services and auto repair. [7]

Business address: 28-07 Jackson Ave, New York, New York, 11101. [8]

Customers

Rilla names Turnpoint, Neighborly, Midas, Kohler, Groundworks, Crescent Communities, ARS, Royal Oaks, Nuvia, LV Collective, Red Door Homes, Epcon Communities, Tilson, Cardinal HVAC, Pella Houston and Apollo Home as customers. [4]

Growth & traction

Rilla claims an average close-rate increase of +40% and an average ticket-price increase of +17% across customers, with Red Door Homes reporting a 45% sales increase and Neighborly running 5,000 virtual ridealongs in 30 days across 130 technicians. [5]

Rilla's customer stories page reports a 39% performance increase at AZ1st Realty, a 19% increase in leasing activity at Crescent Communities, a 32% tour-to-lease conversion increase at Walk2Campus, a 27% sales boost at Harrell's Automotive, a 17% opportunity-average increase at Trades Holding Company and +5 points in close ratio at Pella. [6]