Qloo

Overview

Qloo is an artificial intelligence company headquartered at 100 Crosby Street in New York, New York[7] that was founded in 2012 by Alex Elias and Jay Alger[4]. The company develops machine learning and AI algorithms that predict consumer taste across cultural domains including music, film, television, dining, nightlife, fashion, books, travel and technology[2]. Qloo markets its product as "Taste AI," a cultural intelligence platform that enables enterprises to understand consumer preferences without relying on personally identifiable data[3]. The company's cultural knowledge graph contains 3.7 billion entities connected by over 10 trillion proprietary preference signals[9] and is distributed through APIs, reports, licensed data, and integrations with large language models[11]. Qloo has raised over $75 million in funding[5], including a $20 million investment from Bluestone Equity Partners in July 2024[6]. The company counts Netflix, Match Group, Live Nation, Ticketmaster, Michelin, Universal Music Group and Paramount among its customers[8].

HQ location listed as New York, New York, USA; founded 2012; 32 employees. [1]

Qloo is headquartered at 100 Crosby Street, New York, NY 10012. [7]

Qloo sells its cultural knowledge graph as an API, as reports, as licensed data, and through LLM/agent integrations and on-device AI models. [11]

Funding history

Qloo states it has raised over $75 million across multiple rounds from institutional investors and individuals. [5]

Qloo's press page links an announcement of a $20 million investment from Bluestone Equity Partners in July 2024. [6]

Customers

Qloo names Netflix, Match Group, Live Nation, Ticketmaster, Michelin, UMG and Paramount among its customers. [8]

Growth & traction

Qloo says its catalog holds 3.7B+ entities across every cultural domain connected by 10T+ proprietary preference signals. [9]

Qloo cites a 70% engagement increase across Match Group's apps and a 273% increase in bookings in a Michelin case study. [10]

Partnerships

Qloo's press page lists collaborations with JCDecaux on hyper-localized digital out-of-home campaigns and with Special Olympics on personalized donor engagement. [12]