Prayas AnalyticsClosed
Prayas Analytics was a company based in New York City, NY, USA[3][6] that provided A/B testing services for brick-and-mortar retail stores[4]. The company helped retailers test their physical stores using methods similar to those employed by e-commerce companies testing websites[5]. Prayas Analytics collected customer movement data by analyzing feeds from existing security cameras already installed in retail locations[5]. The company was backed by Y Combinator in the Summer 2015 batch[7] and worked with several retailers including Barneys, Payomatic, and multiple Fortune 200 companies[5]. Prayas Analytics operated with a team of two people[2] and is currently inactive[1].
About
- Prayas Anaytics helped retailers A/B test their stores, the way eCommerce companies A/B test their websites. We did this by continuously collecting data on customer movement using existing security cameras already in a retailer's stores. We were a Y Combinator backed company (S15) and worked with several retailers including Barneys, Payomatic, and multiple Fortune 200 retailers.[5]
- Prayas Anaytics helped retailers A/B test their stores, the way eCommerce companies A/B test their websites. We did this by continuously collecting data on customer movement using existing security cameras already in a retailer's stores. We were a Y Combinator backed company (S15) and worked with several retailers including Barneys, Payomatic, and multiple Fortune 200 retailers.[14]
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