Phia

Phia is a personal shopping assistant that enhances the shopping experience for consumers. It operates a user-friendly platform where individuals can access personalized shopping support. In addition to its consumer services, Phia offers a B2B product called Phia Intelligence. This platform serves as an AI retail intelligence layer, analyzing real-time market activity across over 40,000 retail sites. It helps businesses identify demand signals and competitive threats before they show up in sales data, using AI-powered recommendations to support growth. Phia is dedicated to providing valuable insights and support for both consumers and retail businesses.